Archive for category Web Optimization
Internet Marketing Conference, Reykjavik Iceland
Posted by Optimize Your Web in Conferences and Expos, Internet Marketing, Microsoft, Nordic eMarketing, RIMC, Reykjavik Internet Conference, Seach Engine Optimization, Technology, Web Optimization, conferences on March 2nd, 2010
Reykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.
You can get more information about RIMC 2010 at www.rimc.is
Is the speed of your web page an important ranking factor for Google?
Posted by Optimize Your Web in Google, Seach Engine Optimization, Social Search, Technology, Web Optimization on February 3rd, 2010
A few weeks ago, Google announced its new focus on fast loading pages as part of quality involved in the searching experience. This means that Google´s ranking algorithm may take into consideration the speed of a web page.
Since Google’s ranking algorithm isn’t 100% clear, the points below are rather a theory that may improve your website ranking in Google. Experiment if you can and share your results, here are some easy to make changes: Read the rest of this entry »
Should one get into Google’s real-time results?
Posted by Katya in Google, Internet Marketing, New Technology, Real Time Search, Seach Engine Optimization, Social Search, Social media, Web Optimization on January 8th, 2010
On 7th December of 2009, Google launched real-time search results into search pages but what do these real-time results look like? Google search page results update currently discussed topics from social network sites such as Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just as they are happening.
How Google chooses the real-time results or finds out which posted messages are true is yet unknown. However, there are some things one can do. Google analyzes the content from blog posts, tweets etc. to verify the value and the quality of the posted message to place the real-time results and avoid anything that looks like spam. Later on the collected text will be used to update page rankings for every contributing user. Read the rest of this entry »
85 percent of travel companies make SEO the number one priority for 2010
Posted by Katya in Affiliate Marketing, Internet Marketing, Seach Engine Optimization, Social media, Web Optimization, multilingual marketing on November 19th, 2009
According to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.
27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising. Read the rest of this entry »
Paid links and their real effect on your Google rankings
Posted by Optimize Your Web in Google, Internet Marketing, Link building, Seach Engine Optimization, Social Search, Social media, Web Analytics, Web CMS, Web Optimization on November 11th, 2009
A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.
There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read the rest of this entry »
How to get your website above the regular results on Google – without paying for it
Posted by Optimize Your Web in Google, Internet Marketing, Web Optimization on October 26th, 2009
Since last summer, Google has changed its algorithm so that search results now automatically include relevant local results. For many businesses this is an important feature that can increase the amount of visitors to their web site and also the overall awareness of their website without paying for it.
If your services or products are listed on Google Map, your businesses offers, that are relevant to a special area of searched keyword, will be listed on page one above the first regular result. People will also see the exact address of you businesses and users’ reviews about your products and services. Read the rest of this entry »
5 simple steps to optimize your website for Bing, the new Microsoft search engine
Posted by Optimize Your Web in Internet Marketing, Microsoft, Seach Engine Optimization, Social Search, Web Optimization, Yahoo, Yahoo Web Analytics on October 9th, 2009
After all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.
Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing. Read the rest of this entry »
Is it possible to be guaranteed a top 10 ranking on Google or any other search engine?
Posted by Optimize Your Web in Seach Engine Optimization, Web Optimization on October 8th, 2009
Unfortunately, Search Engine Optimization (SEO) firms cannot directly control how search engines rank pages. Therefore, many people will tell you that there is no certainty of achieving a top 10 ranking on Google or any other local search engine.
However, a guarantee of up to 98 percent can be achieved if the following key stages are met and well performed. Read the rest of this entry »
Do search engines trust your website?
Posted by Optimize Your Web in Google, MSN and LIVE, Web Optimization, Yahoo on September 30th, 2009
Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam.
Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam. Read the rest of this entry »
Get your links through Link-Baiting
Posted by Optimize Your Web in Link building, Seach Engine Optimization, Web Optimization on June 22nd, 2009
A great way of gaining quality inbound links is through link-baiting, that is get people to link to you through the type of content you have on your site.
Here are couple of ideas:
1. Whitepapers and research
2. Interviews and Reviews
3. Tools or Plugins
4. Tips and Advice
Giving people thins is always good and will gain attention, people that then like what you are giving will link-to your give-aways and recommend them. By getting people to link to you through link-baiting you will grow links naturally and hopefully equally so prominence in organic search results.
When you create a link-building strategyit’s vital that you have this in mind but also that you can compliment these efforts by requesting links directly from site owners or through forms if you are looking for links at directories such as Dmoz, JoeAnt, Randburg and so on. Through the years I have been creating multilingual link-building campaigns mixing together link-baiting, link-requesting, online PR, social media bookmarking and link exchange to mention few of the techniques out there, with good success for well over one hundred clients over the past 10 years or so. Read the rest of this entry »