Archive for category Yahoo Web Analytics
Comparing Google Analytics and Yahoo Web Anlytics
Posted by Optimize Your Web in Google, Internet Marketing, Yahoo Web Analytics on December 7th, 2009
Been looking at a way to compare Google Analytics and Yahoo Web Analytics and was pointed towards a post at Insightr. Little bit like them my company helps clients using various analytics tools and like them we are constantly being asked about the difference between them.
Nordic eMarketing has been working with Google Analytics for a long time as well as being a pioneer member of the Yahoo Web Analytics Consultant Network (YWACN), we were a part of the first patch selected. Our Analytics clients use a mixture of Google Analytics, Omniture Site Catalyst, WebTrends, Teljari (Local player) and Yahoo Web Analytics, with the majority of new businesses adopting either GA or YWA.
Here is a great article on this matter, Should you go Google or Yahoo?
5 simple steps to optimize your website for Bing, the new Microsoft search engine
Posted by Optimize Your Web in Internet Marketing, Microsoft, Seach Engine Optimization, Social Search, Web Optimization, Yahoo, Yahoo Web Analytics on October 9th, 2009
After all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.
Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing. Read the rest of this entry »
Yahoo! Web Analytics Consultant Network, Nordic eMarketing eligibility for acceptance
Posted by Optimize Your Web in Web Analytics, Yahoo, Yahoo Web Analytics on July 22nd, 2009
Yahoo has announced that Nordic eMarketing is one of the companies eligibile for the Yahoo! Web Analytics Consultant Network or the YWACN, which is scheduled to launch by the end of this month.
Yahoo! Web Analytics, aka Indextools, has been upgraded to version 9.5 and is loaded with nice new features such as the user demographics and some 50 customizable actions. These are but few of the new features that we at Nordic eMarketing are learning how to use and work with in behalf of the projects we are managing.
Where do Yahoo! Web Analytics get its Demographic data?
Posted by Optimize Your Web in Yahoo, Yahoo Web Analytics on July 2nd, 2009
Well first of all Yahoo! has some 550.000.000 unique visitors every month and those visitors are giving their data away by signing and out of various services such as Flickr, del.icio.us, Kelkoo (a shopping search engine which operates in 10 European countries), Yahoo! Answers, Yahoo! Messenger, Yahoo! Mail serving over 260 million users, Yahoo! GeoCities, and Yahoo! Finance, Yahoo! Games, Yahoo! Gallery, Yahoo! Buzz and more. This data is a sample of information collected across the Yahoo Network.
A list of some of the Yahoo! owned sites and services:
http://answers.yahoo.com/question/index?qid=20081007214624AAfLXEF and
http://en.wikipedia.org/wiki/List_of_Yahoo!-owned_sites_and_services+Yahoo+owned+web+sites
Yahoo Web Analytics Now Website visitors are people, not clicks
Posted by Optimize Your Web in Web Analytics, Yahoo Web Analytics on June 14th, 2009
The lates version of YWA is out, it’s actually the first version of the YWA after they bought Indextools and it’s called Yahoo Web Analytics 9.5. There have been some issues with the data micration, but now that the tool is through I can’t say anything else that I am liking the first version and even more so looking foward to the version number 10.
Most notible added features in the tool are the new Age and Gender demographics but I am really happy with is the Interest Group Catagories. Here Dennis Mortensen and his team at Yahoo! Web Analytics has designed a set of categories which enable the user to form a better profile of visitors to their site. The Interest Categories reports are used to show the most common Interest Groups site visitors belong to. Another “new” feature, or I should say upgraded feature is the visitor click Path analysis it’s looking much much better. It’s actually usefull now.
http://web.analytics.yahoo.com/