Category Archives: Yahoo

Global Search Engine Marketing

Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows: Read more »

Trends in Digital Advertising Market

The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers. Read more »

Article in the annual Baidu Magazine

An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »

SEO guidelines for big sites

Firstly what is a big site? Is it 10.000 pages or 100.000 or even 100.000? My experience is that sites that more than 10 .000 to 15.000 pages start to show the same symptoms, the main problem in most cases is the WCMS (web content management system), how it is used to manage the sites content.

This can be how templates are designed to show and possibly reuse content. Little problems within sites that contain millions of pages can occur again and again and grow from being a minor glitch in being a huge disaster that prevents search visibility. Read more »

Yahoo and Twitter partnership

Last year Microsoft and Google told about their partnership with Facebook and recently Yahoo! and Twitter started their cooperation. This will add to Yahoo! services by allowing Yahoo members to access their personal Twitter accounts across the portal’s online properties like Yahoo! mail, Flickr etc. Yahoo! has been known for it’s stable audience and brands using Twitter should benefit from that.

Internet and gaming rehab for Brits with addiction

pc-rehabI was travelling in the UK recently and saw on the front page of the London Evening Standard news about the UK being the first country to open up a rehab centre for Internet and computer game junkies. What was shocking (but not surprising) was how young the kids were that needed to go into rehab because of their Internet addiction.  As stated in the paper children as young as twelve will need to go “cold turkey” in a residential unit to help them fight their addiction and to help them take on the world again they will be taught face to face social skills.

So now we will have people going to IA and GA meetings as recovering Internet/Gamingholic. Good luck!

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Nielsen Company announce top U.S Search Providers

The American marketing and advertising research company, Nielsen, provides an up-to-date understanding of consumers and markets worldwide with the Top U.S. Search Providers report for January 2010.

The total number of web searches conducted during January 2010 was 10,272,099. Nielsen Online estimated a total of 8.1 billion web searches in comparison to November last year, which also indicated a 9.6% increase in overall web searches during the same month in 2008. Read more »

Yahoo! and Microsoft announce their Search Alliance

As Microsoft and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the USA and the European Union they can now offer more reach to potential customers offering a search ad inventory from both the Yahoo! and Microsoft networks.

The combined audience of Yahoo and Microsoft is over 150 million searchers in the U.S and some 577 million searchers worldwide so there is much to be gained through this joined venture.

5 simple steps to optimize your website for Bing, the new Microsoft search engine

bing-search-engine-optimizationAfter all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.

Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing.  Read more »

Do search engines trust your website?

Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam.

Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam. Read more »

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