Yahoo has announced that Nordic eMarketing is one of the companies eligibile for the Yahoo! Web Analytics Consultant Network or the YWACN, which is scheduled to launch by the end of this month.
Yahoo! Web Analytics, aka Indextools, has been upgraded to version 9.5 and is loaded with nice new features such as the user demographics and some 50 customizable actions. These are but few of the new features that we at Nordic eMarketing are learning how to use and work with in behalf of the projects we are managing.
Well first of all Yahoo! has some 550.000.000 unique visitors every month and those visitors are giving their data away by signing and out of various services such as Flickr, del.icio.us, Kelkoo (a shopping search engine which operates in 10 European countries), Yahoo! Answers, Yahoo! Messenger, Yahoo! Mail serving over 260 million users, Yahoo! GeoCities, and Yahoo! Finance, Yahoo! Games, Yahoo! Gallery, Yahoo! Buzz and more. This data is a sample of information collected across the Yahoo Network.
A list of some of the Yahoo! owned sites and services:
Yahoo! Web Analytics are going through huge changes and I am really excited what is on the horizon over the next months. The data migration is taking place from the old Indextools data-centre to the new Yahoo! Data-centre.
There are also some new YWA features on the horizon and am really hopeful that we will be seeing some of the promising Rubix features, that is more data mining options and if Yahoo! has inherited some of the old Indextools mentality I am hopeful that we will see some nifty enhancements to functionality based on feature requests from users.
On my wish-list is that we will see some light behavioural targeting options. Now I just need to hold my breath for couple of weeks and see what the future has stored for Yahoo! Web Analytics and my clients. You might want to follow up at the Blog of Dennis Mortensen http://visualrevenue.com/blog/ .
Yahoo! just announced the launch of the Yahoo! Web Analytics Consultant Network (YWACN) which will replace the good old IndexTools Partner Program. It’s great and exciting to that Yahoo! is moving and that Dennis and his team in the US and Hungary are still alive and kicking. I am looking forward seeing the latest updates on the system and actually also reading the book Dennis Mortensen wrote onWeb Analytics. Met Dennis at the SES NY at the Yahoo! stand and he was very excited about the book and knowing him the quality of it will be great.
Firstly check out the Reykjavik Intenret Marketing Conference Expo – Or RIMC next week, 20th of March.
“Russia is the fastest growing search market in Europe but it’s easiest to get you money out of Brazil” Says Andy Atkins Kruger in his presentation. The emerging markets are Brazil, Russia, India and China or BRIC as it’s called. Russia is quite target-able through cities as some are larger than the whole population of countries in Europe.
The conference just started and It looks good, John Brenne of Webcertain Oslo gave a good introduction of things to come and Andy took over and is now talking about the the diffirent language markets focusing on the above BRIC.
India is a market that not so many target, it seams a forgotten market. The growth of Internet usage is great, even though the country only holds only 10% of the Asian Market. Read more »
We here at Optimize Your Web have seen a lot of activity on our blog recently where large corporations are searching for the phrase “Indextools Rubix” and showing up at our site. All of these companies are know either for their IT solutions or data mining tools. This is unusual traffic, specially over such a short time. As Yahoo has bought Indextools me and my team have been wondering what will become of Rubix as it does not make any sense for Yahoo to keep that tool as a part of their arsenal.
So the question is; Is Yahoo! selling the Indextools jewel Rubix?
It is official Yahoo is officially and finally discontinuing it’s Overture keyword suggestion tool. Sad but true! So bye, bye, adieu, farwell. My favorite multilingual SEO 1.0 tool gone forever! Now all roads lead to http://sem.smallbusiness.yahoo.com/searchenginemarketing/
We and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.
One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.
I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.
Here are couple of privacy and terms and contitions pages you should read:
Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools
And the list goes on …