Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.
Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French. Read more »
As often is January is the month we make resolutions, when you look back and make resolutions. Here you can find a great article written by Anne Kennedy called “Great resolutions to help you reach a Global Market by Anne Kennedy“.
“What has been coming for a long time is globalization, in particular, globalization in web marketing. The Internet has made country borders irrelevant. Indeed, you can reach halfway around the world to attract visitors to your website, and engage them to respond, that is, if you make the effort to relate to them in their own culture.”
We are starting to look for speakers for our annual Reykjavik Internet Marketing Conference, held in March next year. The conference has atracted some great speakers like Chris Sherman, Anne Kennedy, Bill and Motoko Hunt, Andy Atkins Kruger, Dixon Jones, Shari Thurow, Adam Lasnik, Mel Carson, Rand Fiskin and Dennis Mortensen. See more information about the event at www.rimc.is and if you want to be in the pool of speakers let me know by sending an email to kmh [at] nordicemarketing – COM.
Site Usability and Accessibility is next, moderated by Anne Kennedy from Beyond Ink. And Shari Thurow is the speaker from Omni Marketing.
She begins by asking where we would be without the search engines. The answer is we would be a bit screwed, frankly.
What is website usability? It’s not quite what people think it is. It’s not about personal opinion, not even your SEO people’s opinion. It’s only about your users.
Find out why people do what they do on your site and how. Can they achieve their desired goals, how easily and how quickly? How easily can people who’ve never been there before use the site? Read more »