Marketing activates, such as campaigns, expos and newsletters as a sample create awareness. Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,
Here is an infographic we created about Influencing complex sales cycles through content in B2B. This is a very undervalued part of the Marketing efforts of B2B companies. This infographic illustrates the impact different content has on various stakeholders through out the path to conversion.