The title of the eBook is “Re-think Your Content Marketing” and I am one of over 30 authors contributing to this effort lead Matt Roberts at Linkdex and his team. This is in my books an industry defining book that contains chapters from great authors like Kristjan Mar Hauksson (myself) and some good industry friends like Lee Odden, Avinash Kaushik, Bas van den Beld, Stephen Lock, Rob & Nick Garner, Matt Roberts and Kevin Gibbons to mention few.
About the eBook
“Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations. We have been talking with some great people on how marketers can innovate to stay ahead of the curve and make the most of content marketing, and we wanted to keep those conversations going and give out this free 211 page eBook. Thank you to all the below people who kindly included their opinions in this publication.”