Tag Archives: Bing

SEMPO Post: Opportunities in Global Search Engine Marketing

SEMPO just posted on their blog an article about the opportunities in Global Search Engine Marketing and the common mistakes done by International Marketeers around the world. Though 63% of the searches done on Google are in English 70% of the queries generated on search engines across the world are not in English. Underlining the fact that Google is not the only search engine and the opportunity in Global is in understanding the the fact that “Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” (Anthony Burgess) However when we look at most companies search engine marketing practices in global terms, they seem to have missed the obvious.

You can read the full Opportunities in Global Search Engine Marketing here

Global Search Engine Marketing Book

Join SEMPO the Search Engine Marketing Organization and get stuff

For those thinking about joining SEMPO, they are giving those that do access to tools and services worth $2000. SEMPO yearly memberships are as low as $125 but you get some of the best tools of the trade as a bonus. Read more »

Does Bing Favor Microsoft Products or Services?

It seems that Bing favors Microsoft products, the Icelandic company DataMarket has been using that name since 2007 and has had it registered since that year. Recently Microsoft announced new services that has the same name. When you search for Datamarket on Google they came number one on both Google and Bing, now it is still number one on Google (The Microsoft DataMarket nowhere to be found) but second on Bing, with the Microsoft services number one.

Reykjavik Internet Marketing Conference 2010 a huge success

The Internet Marketing Conference in Iceland RIMC 2010 was a huge success (sold out) with speakers from Econsultancy, Ericsson, Bing, Anomaly, Nordic eMarketing, Hunterlodge, CCP Games, Icelandair and more. The conference was on the 12th of March and lasted the whole day. You can read more about the conference at the PR Week blog.

Read the PR Week posts on the 2010 Reykjavik Internet Marketing Conference here:

RIMC 2010: Fake plastic trees
RIMC 2010: Earned media vs bought media
RIMC 2010: e-commerce and vintage bath tubs
RIMC 2010: I am here

PR Weeks Matt Cartmell blogged from the Reykjavik Internet Marketing Conference, where speakers will be discussing the hot issues of the web – be it online PR, social media or mobile marketing.

5 simple steps to optimize your website for Bing, the new Microsoft search engine

bing-search-engine-optimizationAfter all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.

Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing.  Read more »

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