According to H & M, online trading accounted for 29 billion SKR in 2017, which is about 12.5 percent of H&M's total revenue. They predict online sales will increase by 25 percent in 2018 Online sales for H&M is the driving factor of their expansion and the estimated 25% rise
Tag: Case Study
Case: Relationship between organic & direct visits to paid online media
Over the past year the correlation between paid online ecommerce efforts and direct and and organic search sales have becoming clearer and clearer. The attached cases focuses on online marketing efforts without spending anything on offline programs like TV, radio, outdoor, print, and PR to mud up the waters –
From the Archive – Inspired by Iceland Case Study
Found this as I was going through my slides, this is from a session I did at SES New York called "Search, PR and the Social Butterfly ". Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment. Solution: A multilingual multichannel strategy was