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#RIMC 16 on its way – Digitalization of Marketing

RIMC 2016 is coming

Yet again attracting international speakers Reykjavik Internet Marketing Conference or RIMC (#RIMC16). This year we have great speakers lined up from Hotels.com, SMFB Engine, Lloyds Bank and more. As before, the 2106 conference is highly recommended for any business person, corporate or small enterprises, engaged with digital marketing, including social media, content marketing, branding on the web,…

Content connection method for content marketing

Optimize Your Weba as a word-cloud

The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational relation. Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.

Content marketing is about the bottom line of driving profitable customer action

Content Connection Method for Content Marketing

What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have…

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