Here is an infographic we created about Influencing complex sales cycles through content in B2B. This is a very undervalued part of the Marketing efforts of B2B companies. This infographic illustrates the impact different content has on various stakeholders through out the path to conversion.
Just checked a recent survey conducted by Hubspot for over 4000 companies! The results from a marketing perspective make quite a compelling case that more is better when it comes to creation of content for websites. We know that blogs, landing pages and indexed pages are critical pieces of inbound