Filter Bubble is a concept developed by Internet activist Eli Pariser in his book by the same name. This was used to describe the phenomenon in which websites use algorithms to selectively guess what information a particular user might like to see based on the information pertaining to the user such as location, past click behavior, and search history.

Facebook displays things you ‘Like’ or prefer to read on friends’ pages, Google personally tailors your search queries, and Yahoo News and Google News customize the news for you. Read more »