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Content Analysis for #Iceland

Content Analysis Iceland

Content Analysis for #Iceland for the past 30 days shows that the hash tag has had close to 1.5 million global shares with an average 470 per content item analysed. The shares happen mostly on Facebook with minor Twitter spikes. Thursdays seem to be the days people share the most – Maybe they are flying over that…

BlackBerry’s failure in dealing with their blackout crisis using social media

The BlackBerry messenger crash that lasted for three days attracted a lot criticism on the social media. Sites such as Facebook and Twitter were replete with customer complaints and queries for resolution of the issue. Millions of BlackBerry users worldwide were left in the dark with prolonged interruptions of their messaging service – the BBM…

RIMC 2011: Is social media all you need?

The first speaker in this session is Icelandair’s Guðmundur A. Guðmundsson who begins with defining what a brand actually is. It is far more than a logo — and extends to staff attitude, telephone hold music and even what people are saying about you online. From Icelandair’s point of view, what customers want is a…