Tag Archives: Google

SEMPO Post: Opportunities in Global Search Engine Marketing

SEMPO just posted on their blog an article about the opportunities in Global Search Engine Marketing and the common mistakes done by International Marketeers around the world. Though 63% of the searches done on Google are in English 70% of the queries generated on search engines across the world are not in English. Underlining the fact that Google is not the only search engine and the opportunity in Global is in understanding the the fact that “Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” (Anthony Burgess) However when we look at most companies search engine marketing practices in global terms, they seem to have missed the obvious.

You can read the full Opportunities in Global Search Engine Marketing here

Global Search Engine Marketing Book

Canonical and Hreflang – Multinational and multilingual sites

Great insights from an internal Google meeting about Canonical and Hreflang in regards of Multinational and multilingual sites.

Webmaster Central office hours about multinational and multilingual sites

Google… “How Gay is THAT?”

Despite the fact that Google is undisputedly the most poweful search entity on the Internet you can’t take it away from them… They are the sweetest rulers of the universe you could ever imagine.  From time to time they adorn Google’s  minimalistic search interface with a touch of pure fluffyness :)

When you enter the search phrase ‘GAY’ in google.com today, the PPC part of the Result Page is framed with the gay colours of the rainbow…

“Google… We love you!”

Google Cuteness