I have in cooperation with the IceNews Network and eNewsWire UK working on mapping the behaviour of Journalists, editors, Columnists use the Internet to research for articles and or react to breaking news using such services such as Google Alerts. What surprised me was the sometimes lighting fast reaction time. That is from the time news or a PR item was sent out until we saw someone from the major news outlets or stakeholder related come in and review the article. We are talking some couple of hours from when the article was send out until it was mentioned or quoted somewhere else online.
Tag Archives: online pr
Recent survey carried out by Bigmouthmedia revealed that 79 out of the 100 top UK PR companies don’t offer online PR services.
Sadly, only 14% of the operations that claimed to have new media covered, published their own blogs. All in all, surprisingly as low as 11% of UK PR consultancies communicate with clients, colleagues and the wider marketplace via their blogs.
Companies nowadays still do not seem to see the real semantic difference between online press releases and digital press releases.
The following figures for October 2008 in the UK show the differences in terms of their relative search popularity:
Online PR 2,900
Online public relations 1,600
Web PR 880
Digital PR 590
Internet PR 260
Internet Public Relations 170
Digital public relations 73
Just spoke at a session called “Reputation monitoring and management through search” at the SMX Sweden, with a great pannel of colleuges . The topic was quite wide and actual the title does not explain it to the fullest.
We talked about the challanges facing companies and individuals when information is available to the world as they arrive and can as demostated in the session spiral out of countrol.
The session was moderated by Sante J. Achille who did a great job and speakers inculding me where
Mikkel deMib Svendsen, Creative Director at deMib.com and David Lerdell the CEO & Founder of Lerdell Investigation AB. So it was a multinational session and reflected that quite well.
Great stuff and I always learn something when Mikkel is there, great speaker and full of knowledge.