Tag Archives: PPC

Adwords: The Holy Trinity of Search Advertising

Haukur Jarl KristjanssonLast week, State of Search posted the article “8 Ways to Increase Your AdWords CTR”.

CTR or Click-Through-Rate (%CTR) is a way of measuring the success of your online campaigns and is one of the key factors advertisers need to monitor; it plays a key role in quality score calculations and is, in general, a big part of an accounts eco system.

The article was written by Haukur Jarl Kristjansson – our inhouse Adwords and PPC team lead – who is a spokesperson for what he calls “the holy trinity of search advertising”, which in simple terms is creating campaigns with a high correlation between keywords, ad copy and landing pages. He wanted to contribute to the world of SEM by creating an article that is “aimed towards PPC practitioners that are new to the game but of course everyone can benefit from them”.

You can read the article here: www.stateofsearch.com/8-ways-to-increase-your-ctr

Why it is important not just to open a PPC campaign

We recently worked for a client that wanted us to do a PPC campaign at Google for 3000 pounds, thee campaigns with several ad groups and run it for three or four weeks . The problem was that the campaign was actually not the three campaigns and couple of ad groups, this was four campaigns and some 20 ad groups with all its related keyword clusters. Read more »