The Internet Marketing Conference in Iceland RIMC 2010 was a huge success (sold out) with speakers from Econsultancy, Ericsson, Bing, Anomaly, Nordic eMarketing, Hunterlodge, CCP Games, Icelandair and more. The conference was on the 12th of March and lasted the whole day. You can read more about the conference at the PR Week blog.
Read the PR Week posts on the 2010 Reykjavik Internet Marketing Conference here:
RIMC 2010: Fake plastic trees
RIMC 2010: Earned media vs bought media
RIMC 2010: e-commerce and vintage bath tubs
RIMC 2010: I am here
PR Weeks Matt Cartmell blogged from the Reykjavik Internet Marketing Conference, where speakers will be discussing the hot issues of the web – be it online PR, social media or mobile marketing.
Reykjavik Internet Marketing Conference (RIMC) was actually born out of me not having the budget to go to SES New York in 2000 or 2001. Now some ten years later hundreds of guests from over ten countries have attended RIMC and the next event looks very promishing with around 200 attendees, some 15 speaker from companies like Ericsson, Microsoft, Anomaly, Icelandair and CCP games to mention few.
I am myself speaking at Search engine strategjes in NY on two sessions and it looks like it’s going to be a great event
Special prices for Econsultancy members attending the 2010 Reykjavik Internet Marketing Conference.
This year’s Reykjavik Internet Marketing Conference will be exploring the possibilities created by employing structured promotional approaches and focused advertising campaigns through the use of Internet and Mobile Marketing and Advertising. The events main themes will be Mobile Marketing and Ecommerce through Internet Marketing. Read more »
Things are starting to brew and speakers from companies like Ericsson, Microsoft, Beyond Ink and more. Last year there was a sell out with nearly 200 guests and speakers from all ove r the world. To get more information pls. go to the Reykjavik Internet Marketing conference site and www.nordicemarketing.com.
Let us also know if you want to speak at the RIMC by sending us an email to rimc [at] rimc.is.
Saw some great session and did couple my self one on the basics of link-bulidning and one on Online Reputation Management and PR.
The earlier was done with six speakers sharing the session, three from agencies and three from the search engines. In this case Microsoft, Yahoo and ASK. Read more »
The final session of the day is the wrap-up and case studies chaired by Rand Fiskin. It is going to be a dissection of five websites of conference attendees, from a technical point of view to see what’s great and what’s not.
And the panellists are in tough mood and not going to pull any punches.
This particular session is not particularly bloggable, partly because it’s a fast paced chat and partly because some of the website owners may not want their sites trashing outside of this room! Read more »
The penultimate conference session today is called Case Studies and Success Stories and is chaired by Kristján Már.
Óli Kr Ólafsson from Nordic eMarketing takes the podium first. He talks about an example of an Icelandic car dealership which tried not to shoot a small bird with a cannon. More targeted approach is cheaper and better.
Nordic ePR’ed the site with great effect. But simultaneously to the rise in traffic was a great increase in return visitors too.
The ePRs from the car company appeared on Nordic’s own news website which was experiencing a huge jump in traffic due to the banking crisis. It’s a case of using negative attention to push positing information. Read more »
Site Usability and Accessibility is next, moderated by Anne Kennedy from Beyond Ink. And Shari Thurow is the speaker from Omni Marketing.
She begins by asking where we would be without the search engines. The answer is we would be a bit screwed, frankly.
What is website usability? It’s not quite what people think it is. It’s not about personal opinion, not even your SEO people’s opinion. It’s only about your users.
Find out why people do what they do on your site and how. Can they achieve their desired goals, how easily and how quickly? How easily can people who’ve never been there before use the site? Read more »
After a well-deserved lunch break – and running comfortably late (as all good events inevitably do), we come back to a session called Challenges Facing Traditional Media. The session is chaired by NovaRising’s Rob Walk. And the speaker is Ben Chapman from the BBC.
This session is a case study on BBC Radio 1, the corporation’s cutting edge, youth orientated radio station.
First thing to note is just how visual Radio 1 is, considering it’s a radio station! They are the biggest new music station in Europe, paid for by the licence fee, no advertising, 50% youth market share. Great! But it’s a false illusion and the market changes quickly.
The audience cone has scenesters at the thin end. The music obsessives basically, with specialist programming late at night. Read more »
Conference guests are back from lunch and RIMC jas started again and is looking good.