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Measuring online Public Relations’ ROI and impact

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‘Online public relations’ is a very powerful marketing tool that is being used widely by the majority of online marketers and business owners to influence multiple stakeholders.

But what exactly makes online public relations an effective online marketing tool? How does online press release distribution result in improving a website’s ranking in major search engines?

Online press releases offer amazing visibility to a business, both in B2B and B2C. When a piece of news is published over the web, it is circulated to web portals, news sources and search engines. A business is able to enjoy instant visibility by virtue of submitting its press release at press release submission sites. Read more »