I will be speaking at the Search Engine Strategies San Francisco 2010 (SES).This is one of the leading search & social marketing event world wide and the agenda is looking great. The conference is in its 12th year and is organized by a advisory board and the leading online marketing publications ClickZ and Search Engine Watch. The topics I am taking on are bot dear to me, the one on Tuesday, August 17th is called “Digital Asset Optimization” and talks about using what the Internet gives you to market your services and products. The other is more in line with fast developing interest in online PR and is on 18th of August. This one is called Search, PR and the Social Butterfly and looks really promising.
Tag Archives: Search marketing
Found this really good article called “SEO as a Marketing Discipline” written by Rishi Lakhani. It illustrates in a very good way the problems the search marketing industry is going through and what it is that is holding back the upper management. It’s a reccomended read for those wanting to understand how we can make this industry more professional.
“I don’t mean ignorance in a negative way – I mean people genuinely don’t understand the work involved behind SEO – especially at the top level of any organisation. Most people use search engines – but most assume their existence and the results pages as part of life.”
We recently worked for a client that wanted us to do a PPC campaign at Google for 3000 pounds, thee campaigns with several ad groups and run it for three or four weeks . The problem was that the campaign was actually not the three campaigns and couple of ad groups, this was four campaigns and some 20 ad groups with all its related keyword clusters.