Tag Archives: SMFB Engine

Interview with Kristján Már Hauksson COO at SMFB Engine

King of Content at the Content Marketing Norway

Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing.

Posted by Fanbooster on Wednesday, May 27, 2015

Content connection method for content marketing

Content Connection Method for Content MarketingThe Content Connection Method is used to connect topics to brands/products from a consumer/company point of view.

Both from the standpoint of emotional and rational relation.

Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.

European Search Personality of the year 2014 – Kristjan Mar Hauksson

Kristjan Mar Hauksson European Search Awards Personality 2014

SMFB Engine might not have won the Grand Prix for “Best use of social with Search” at the European Search Awards held in Reykjavik Iceland last Friday, but the team did not go home empty handed as their COO Kristjan Mar Hauksson won the European Search Personality price, this is a recognition of a talented and inspiring practitioner who has revolutionized the European search industry. Kristjan Mar who also owns Nordic eMarketing gave a rousing speech were he likened his fellow Internet marketeers to digital pioneers, today’s miniature Gutenbergs as in his words “We are inventing this new wonderful new industry called Internet Marketing and we all play a role”.