The first speaker is Pauline Ores from IBM. She starts by saying that social drivers are behind the social media. You want people’s time, so they expect value for it. Also, if a company engages in social marketing, it needs to integrate their feedback, otherwise there’s no point in the first place.

Today’s market is so much different to how it was. The audience was collected, growing, low competition and high budget. The opposites are now true. The challenges are different but the rewards the same.

The numbers in this field are just phenomenal. Trillions and billions of e Read more »