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Case: Relationship between organic & direct visits to paid online media

Case: Relationship between organic & direct visits to paid online media

Over the past year the correlation between paid online ecommerce efforts and direct and and organic search sales have becoming clearer and clearer. The attached cases focuses on online marketing efforts without spending anything on offline programs like TV, radio, outdoor, print, and PR to mud up the waters –

RIMC 2011: Is social media all you need?

The first speaker in this session is Icelandair's Guðmundur A. Guðmundsson who begins with defining what a brand actually is. It is far more than a logo -- and extends to staff attitude, telephone hold music and even what people are saying about you online. From Icelandair's point of view, what

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