Over the past year the correlation between paid online ecommerce efforts and direct and and organic search sales have becoming clearer and clearer. The attached cases focuses on online marketing efforts without spending anything on offline programs like TV, radio, outdoor, print, and PR to mud up the waters –
According to a real time analysis run by Blurrt during #RIMC14 99% of the close to 500 Tweets and Re-Tweets that happened during the Reykjavik Internet Marketing Conference were positive or neutral. Woman did more Tweets and the most engagement happened between 11:00 and 12:00 and 13:00 and 14:00. See more
Charles Dowd interviewed at RIMC 2012.
Here's a brief interview of Eli Pariser conducted earlier today at RIMC 2012.
The first speaker in this session is Icelandair's Guðmundur A. Guðmundsson who begins with defining what a brand actually is. It is far more than a logo -- and extends to staff attitude, telephone hold music and even what people are saying about you online. From Icelandair's point of view, what