“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”

From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.

This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world. Read more »