SEMPO just posted on their blog an article about the opportunities in Global Search Engine Marketing and the common mistakes done by International Marketeers around the world. Though 63% of the searches done on Google are in English 70% of the queries generated on search engines across the world are not in English. Underlining the fact that Google is not the only search engine and the opportunity in Global is in understanding the the fact that “Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” (Anthony Burgess) However when we look at most companies search engine marketing practices in global terms, they seem to have missed the obvious.
You can read the full Opportunities in Global Search Engine Marketing here
the Summit, presented by WebCertain was held in central London last Thursday. The ISS is search marketing event with a niche, focusing on multilingual and international search marketing.
All of the sessions had a global approach looking at the issues affecting online marketers when they are managing campaigns in multiple languages and countries. The do’s and dont’s.
Among great speakers the ISS had Alex Burmaster from Nielsen Online, Eugene Lomize from Yandex, Christer Pettersson from the Scandinavian search engine Eniro, Andy Atkins-Krüger of WebCertain, Jessica Bowman of Jessica Bowman SEO and Ed Pushman from the Microsoft adCenter.
Great event and even greater after me and Eugene sang some Russian folk songs at the Ivy in Soho and had an instand offer from Simon Cowell on the SEO Factor.
And talking about Russian folk songs we are Nordic eMarketing are starting to prepare for the Reykjavik Internet Marketing Summit in March next year. We already have speakers from Google, Nike, Augure, IBM, Microsoft and Yandex lined up and more to me announced – www.rimc.is.
Click here for more information about the International Search Summit