Bing Ads updates their Terms and Conditions

Bing AdsBing Ads just updated their Terms and Conditions, the updates are effective starting today.

Here’s a summary of the changes and some additional information on why Bing made these changes:

1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.

2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.

3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.

4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.

If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.

 

Interesting Stats about Twitter usage at the 2014 Reykjavik Internet Marketing Conference

 

According to a real time analysis run by Blurrt during #RIMC14 99% of the close to 500 Tweets and Re-Tweets that happened during the Reykjavik Internet Marketing Conference were positive or neutral. Woman did more Tweets and the most engagement happened between 11:00 and 12:00 and 13:00 and 14:00. See more by clicking on the below infographic. Read more »

European Search Personality of the year 2014 – Kristjan Mar Hauksson

Kristjan Mar Hauksson European Search Awards Personality 2014

SMFB Engine might not have won the Grand Prix for “Best use of social with Search” at the European Search Awards held in Reykjavik Iceland last Friday, but the team did not go home empty handed as their COO Kristjan Mar Hauksson won the European Search Personality price, this is a recognition of a talented and inspiring practitioner who has revolutionized the European search industry. Kristjan Mar who also owns Nordic eMarketing gave a rousing speech were he likened his fellow Internet marketeers to digital pioneers, today’s miniature Gutenbergs as in his words “We are inventing this new wonderful new industry called Internet Marketing and we all play a role”.

YouTube: The Viral Perspective

Speaker:

Matthias
Content creator
YouTube
Matthias creates content for Google funded super-channels, his own successful channel, and specializes in integrating branding into his products. He was one of the first content creators on the new DreamWorks owned AwesomenessTV YouTube super-channel. His content has received millions of views on the AwesomenessTV channel and is regularly aired on Nickelodeon television. He was an agent for the 2013 Ford Fiesta marketing promotion, the “Fiesta Movement” and won ‘Best Cinematography’ for his Fiesta brand integrated commercial. Ford uses his content regularly in advertising across the web. Since starting YouTube content creation less than two years ago, he has garnered over 30 million collective views across youtube with over 140,000 subscribers.


Looking back 20 years, someone like John MacClane (Die Hard) connected with viewers because he was an average Joe being the hero. This is exactly what YouTube is, for everyone. YouTubers are real people – accessible and likable. Advertising is also much cheaper – not just PPC based ads but connecting to YouTubers to advertise within their own videos. These costs are so much lower than something such as TV.

YouTube is often looked at as unmanageable. It moves much faster than any other visual medium. Not enough companies see the company-consumer relationship within a YouTube video by a trusted YouTuber. As well as this, these YouTubers have a massive social presence on other networks such as Twitter, Facebook, Vimeo and Google+. Ads integrarted into videos are much more influencial, such as Ford:

Fiestas were given to 100 influencial YouTubers in order to make content and it really worked. YouTubers are also the best collaborators. These videos can then be used in paid ads without additional production costs. Here’s another for the launch of the iPhone 5S, including an interview with Lorem Ipsum:

There’s a lot of content but most of it sucks. The video above took 4 days and 0 budget and has now attracted 5.5m views. Spend more time on writing the content rather than producing it. There’s always going to be anomalies such as Harlem Shake and Gangnam Style – but they were extremely engaging. It created remixes and more content was produced off the back of it – which is extremely powerful. Unless you push it it’s going to fall flat on its face.

The reason why hesitation is bad news is relevancy. Timing is everything and someone WILL beat you to it.

Roland: Developing Personas – B2C in a B2B World

Speaker:

Russell Morgan O’Sullivan
Digital Marketing Manager
Roland UK
Russell is Digital Marketing Manager for Roland UK and has over 13 years of experience within digital and online roles. As Content Strategist within one of the UK’s largest insurance comparison sites, he spearheaded both content delivery and SEO strategies within an aggressively focussed market and since moved on to work across varied FMCG companies. In the last 18 months he has joined Roland UK, (manufacturer of musical instruments) where he has developed a 3 year marketing strategy, become part of Roland’s Global Web Strategy Committee and launched a new website that is 100% customer focused.


Roland is actually a B2B company, yet their interaction has to be B2C. They had to build personas in order to reach the customer directly. Roland has 450+ products – if something can make music they’ll make it. They’re the biggest seller of electronic drumkits in the UK.

User testing is great, but extremely frustrating. Some users require the most simple of tasks but really opened their eyes on how to improve the site.

“Innovation distinguishes between a leader and a follower” – Steve Jobs.

Note: much detail is in Russell’s slides which will be available soon