Diadora launches #MakeItBright

Diadora #MakeItBright

Diadora, who recently choose SMFB as their creative agency has seen the first fruit of SMFB labour go live. Though not much is known about the final campaign execution Diadora has reviled that a “spectacular relay run is about to take place in February” this year across Europe. According the #MakeItBright campaign landing page they are…

Content Strategy, POST and all that jazz

Online Content - Meet minimum standards

These days there is a lot of talk around content marketing and it’s likely to grow as we see digital media become a bigger part of our communications. Content has been around for a long time and it has been an integrated part of our marketing efforts since the beginning of marketing. What is happening now is…

Fantastic content marketing case – Statoil Retail and Fuel

Content Marketing Case Study - SMFB Engine

Statoil in cooperation with the creative agency SMFB came up with the fantastic idea of the „Real Precision“ where the Finnish Juha-Pekka Perämäki an operator of 8 ton excavator prepares and feeds an hot dog to a friend of his. Statoil Real Precision Content Marketing Case Study is a real good sample of how to…

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