B2B Influencing complex sales cycles through content

Here is an infographic we created about Influencing complex sales cycles through content in B2B. This is a very undervalued part of the Marketing efforts of B2B companies. This infographic illustrates the impact different content has on various stakeholders through out the path to conversion.

Infographic - B2B Influencing complex-sales cycles through content

The Fast and the Humorous

For a long time now I have been a fan of various forms of motor sports, especially Formula 1. It’s something about the speed and tactical elements that I admire; I like to feed this into my working ethos. But, I mainly enjoy watching F1 on a Sunday, catching-up on some ‘me time’ whilst my kids are occupied with their weekend cartoons.

I admit that F1 is not for everyone, alongside motor sports in general. However, I happened to stumble upon this video currently trending via YouTube that had me in stiches….and everyone else I showed it to for that matter:

Read more »

Measuring online Public Relations’ ROI and impact

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‘Online public relations’ is a very powerful marketing tool that is being used widely by the majority of online marketers and business owners to influence multiple stakeholders.

But what exactly makes online public relations an effective online marketing tool? How does online press release distribution result in improving a website’s ranking in major search engines?

Online press releases offer amazing visibility to a business, both in B2B and B2C. When a piece of news is published over the web, it is circulated to web portals, news sources and search engines. A business is able to enjoy instant visibility by virtue of submitting its press release at press release submission sites. Read more »

Adwords: The Holy Trinity of Search Advertising

Haukur Jarl KristjanssonLast week, State of Search posted the article “8 Ways to Increase Your AdWords CTR”.

CTR or Click-Through-Rate (%CTR) is a way of measuring the success of your online campaigns and is one of the key factors advertisers need to monitor; it plays a key role in quality score calculations and is, in general, a big part of an accounts eco system.

The article was written by Haukur Jarl Kristjansson – our inhouse Adwords and PPC team lead – who is a spokesperson for what he calls “the holy trinity of search advertising”, which in simple terms is creating campaigns with a high correlation between keywords, ad copy and landing pages. He wanted to contribute to the world of SEM by creating an article that is “aimed towards PPC practitioners that are new to the game but of course everyone can benefit from them”.

You can read the article here: www.stateofsearch.com/8-ways-to-increase-your-ctr

Google Indicates Projecting Powers for Box Office and Enumerating Movie Magic

SEO ToolsOf late, moviegoers have become more active in discovering and exploring their film options depicting a longer, more planned movie research timeline. On an average, moviegoers consult about 13 sources before they make a decision which movie they must see. Even though, the number of titles released declined by 9% in 2012 vs. 2011, movie searches on Google witnessed a rise of 56% in this same period.

The Expedition to Calculate ‘Movie Magic’: The Supporting Statistics

The journey and the quest to quantify movie magic is definitely not a novel perception. For decades, pre-release film tracking has been practiced. 61% of moviegoers turn to online resources when it comes to researching a new movie, i.e. almost half are relying on online resources for valuable and useful information. With the rise in the amount of information and media influences available, there are additional factors that should be taken into consideration. Moreover, as a lot of research is conducted before moviegoers make the final decision to purchase a particular movie ticket, it is integral as well as crucial to take into account all the intermediate steps. Read more »

Video: Reykjavik Internet Marketing Conference 2013

Video summarizing the 10th annual Reykjavik Internet Marketing Conference 2013.

Some nice links:

http://www.huffingtonpost.com/craig-kanalley/reykjavik-internet-marketing-conference-2013_b_2956855.html

http://yarddigital.com/reykjavik-internet-marketing-conference/

http://www.forbes.com/sites/sap/2013/03/18/content-marketing-what-happens-in-iceland-doesnt-stay-in-iceland/

http://searchenginewatch.com/article/2256622/Winning-the-Search-Social-Game-of-Thrones-QA-With-Bings-Duane-Forrester

http://econsultancy.com/is/blog/62398-northern-lights-on-search-and-social-bing-google-twitter-and-dell-at-rimc13

http://www.holisticsearch.co.uk/2013/03/21/reykjavik-internet-marketing-conference-day-1/

http://www.holisticsearch.co.uk/2013/03/22/reykjavik-internet-marketing-conference-rimc13-day-2/

http://fusionstealth.com/2013/04/reykjavik-internet-marketing-conference-2011/

http://www.stateofsearch.com/event/reykjavik-internet-marketing-conference-2013/

Even more:

The State of Search & Social – #RIMC13

RIMC 2013: Tools of the Trade #RIMC13

The PC is Dead. Long Live Mobile… & the Tablet! #RIMC13

RIMC 2013: Site Architecture the Right Way – Shari Thurow #RIMC13

RIMC 2013: Duane Forrester – First Keynote #RIMC13

Infographics: Multilingual Development Process

I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic eMarketing (NeM).

Infographie Processus de développement multilingue Infographics Multilingual Development Process Infografiken Multilingualer Entwicklung prozess

 

 

 

 

 

Brainstorming
After being briefed by the client, the NeM project team sits down and reviews the assignment. We might start with a set of ideas given to us by the client as the main guideline; however, we evaluate numerous possibilities in order to give the project that unique spark. Read more »

SEMPO Post: Opportunities in Global Search Engine Marketing

SEMPO just posted on their blog an article about the opportunities in Global Search Engine Marketing and the common mistakes done by International Marketeers around the world. Though 63% of the searches done on Google are in English 70% of the queries generated on search engines across the world are not in English. Underlining the fact that Google is not the only search engine and the opportunity in Global is in understanding the the fact that “Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” (Anthony Burgess) However when we look at most companies search engine marketing practices in global terms, they seem to have missed the obvious.

You can read the full Opportunities in Global Search Engine Marketing here

Global Search Engine Marketing Book

Canonical and Hreflang – Multinational and multilingual sites

Great insights from an internal Google meeting about Canonical and Hreflang in regards of Multinational and multilingual sites.

Webmaster Central office hours about multinational and multilingual sites

Tools of the Trade: SEO

SEO ToolsIn the SEO industry today, the problem is not lack of necessary tools, but rather which tools to be used in SEO. The answer is, “nobody can tell you”. And not because these tools are irrelevant but rather because these tools are not made with one size fits all principal. Thank god for that. The range of tools are available because there are a variety of business and within the same type of businesses, there are many approaches one takes towards company strategy, including search engine marketing. Read more »