Finding new ways for leadership and creative cooperation. Please think about the following: 1. What are the challenges for agencies and customers - competence-wise and as organizations? 2. Leaders from an analogue world - how do they cope in the digital world? 3. What will agencies look like, how will agencies and customers cooperate? 4.
FAXCHAT – The latest APP addition
The Norwegian creative activation agency SMFB Engine is about to test the #FAXCHAT APP at Social Media Days in Oslo next week. This will be a breakthrough tool in communications and another addition to great selection of platforms already in the market place. This is a pure one to one communication platform and
Adobe’s Digital Intelligence Briefing is out
Digital Intelligence Briefing is out - Loads of inter sting insights based on a global survey of 7000 marketing professionals and has data from 2015 to compare. The bottom line is that as 2016 dawns it is clear that the opportunities that marketers have have never been greater. Key findings include Marketers’
Couple of Interesting Digital Marketing and Communication 2016 predictions
Rob Walk, CEO, Digital Innovation Group has made these for 2016 1) The Programmatic industry is ever-evolving with the major platforms culling the smaller publisher sites in an attempt to curtail click-fraud and increase publisher CPMs. Expect to see a two-tier market evolving with challenger platforms addressing the smaller markets with
Diadora launches #MakeItBright
Diadora, who recently choose SMFB as their creative agency has seen the first fruit of SMFB labour go live. Though not much is known about the final campaign execution Diadora has reviled that a "spectacular relay run is about to take place in February" this year across Europe. According the #MakeItBright