Rob Walk, CEO, Digital Innovation Group has made these for 2016
1) The Programmatic industry is ever-evolving with the major platforms culling the smaller publisher sites in an attempt to curtail click-fraud and increase publisher CPMs. Expect to see a two-tier market evolving with challenger platforms addressing the smaller markets with
Diadora, who recently choose SMFB as their creative agency has seen the first fruit of SMFB labour go live. Though not much is known about the final campaign execution Diadora has reviled that a "spectacular relay run is about to take place in February" this year across Europe. According the #MakeItBright
These days there is a lot of talk around content marketing and it’s likely to grow as we see digital media become a bigger part of our communications. Content has been around for a long time and it has been an integrated part of our marketing efforts since the beginning of marketing.
Statoil in cooperation with the creative agency SMFB came up with the fantastic idea of the „Real Precision“ where the Finnish Juha-Pekka Perämäki an operator of 8 ton excavator prepares and feeds an hot dog to a friend of his. Statoil Real Precision Content Marketing Case Study is a real
Currently VG is about twice the size of Dagbladet as a paper in Norway, what is interesting is that this is not reflected on social media (there VG is about 20% larger when it comes to sharing content). Looking at the past three months and analysing roughly the same amount of