Berlin based digital intelligence company Webtrekk held their annual User Conference last week, this year they brought me in to moderate a great set of speakers. The theme of the conference was “Data and Creativity”, in short this was one of the best events that I have been to in years
Finding new ways for leadership and creative cooperation. Please think about the following: 1. What are the challenges for agencies and customers - competence-wise and as organizations? 2. Leaders from an analogue world - how do they cope in the digital world? 3. What will agencies look like, how willagencies and customers cooperate? 4.
The Norwegian creative activation agency SMFB Engine is about to test the #FAXCHAT APP at Social Media Days in Oslo next week. This will be a breakthrough tool in communications and another addition to great selection of platforms already in the market place. This is a pure one to one communication platform and
Digital Intelligence Briefing is out - Loads of inter sting insights based on a global survey of 7000 marketing professionals and has data from 2015 to compare. The bottom line is that as 2016 dawns it is clear that the opportunities that marketers have have never been greater. Key findings include Marketers’
Rob Walk, CEO, Digital Innovation Group has made these for 2016 1) The Programmatic industry is ever-evolving with the major platforms culling the smaller publisher sites in an attempt to curtail click-fraud and increase publisher CPMs. Expect to see a two-tier market evolving with challenger platforms addressing the smaller markets with