Key factors to Influence sharing – The Psychology of Sharing

The Psychology of Sharing, how can you influence through sharing?

1. Appeal to consumers’motivation to connect with each other —not just with your brand
2. Trust is the cost of entry for getting shared
3. Keep it simple… and it will get shared… and it won’t get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency

Getting your content shared is just the beginning, E-mail is still number one.

You can find the the New York Times Insights Research below

http://nytmarketing.whsites.net/mediakit/pos/

From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

Some great Reykjavik Internet Marketing Conference quotes and links

“Reykjavik Internet Marketing Conference: An Extraordinary Experience“
Rand Fiskin – SEOMoz

„I loved the atmosphere, mood and networking at RIMC“
Massimo Burgio – Global Interactive

“Iceland is so beautiful and so different from anything else I have seen and experienced”
Mikkel DeMib – DeMib.com

“RIMC is one of those smaller conferences where you actually get to talk to most people and mingle more closely with the other speakers.”
Mikkel DeMib – DeMib.com

„Just WOW… Reykjavik Internet Marketing Conference #RIMC12“
Peter Handley – Director of SEO at theMediaFlow

Do Our Web Analytics Reveal the Complete Picture?

Thoughts on “Dark Social” and related posts that have been surfacing lately.

Do Our Web Analytics Reveal the Complete Picture?

Looking upon the history of web, we realize that in its earliest stage, the web simply comprised pages of information that were linked to each other. The second stage of development saw the coming up of search engine crawlers that help you locate information on the web. Towards the end of 2003, the social networks started creating a buzz in the online world. What started as a medium for connecting with friends became a platform for sharing and spreading information. Facebook, Twitter, YouTube also turned into tools for digital marketing. To measure the actual results of these efforts, developers and engineers also created web analytic tools. Read more »

Great PPT about Structured Data and Semantic SEO

Structured Data and Semantic SEO is a hot topic these days and some feel that in the world of SEO this is the biggest change they have seen in years. Below is a great presentation done by Matthew Brown at the September event for SEMPDX in Portland OR. The presentation covers the latest on structured data markup, Open Graph, Schema.org and data markup for SEO. Some really good insights on the matter.

Structured Data and Semantic SEO from AudienceWise

Reykjavik Internet Marketing Conference 2013 starting to form

The tenth Reykjavik Internet Marketing Conference is starting to unfold. The date is 22nd of March next year and it is likely to be a fantastic event with some great speakers from the likes of Spotify, NFL, ESPN, Dell, Symantec, Google, Twitter, Disney and more. Read more »

Global Search Engine Marketing Slides

Slides focusing on Europe in regards of Global Search Engine Marketing. I used these at my session in Bratislava, Slovakia when speaking at the DailyWeb Conference earlier this week.

Global Search Engine Marketing – Kristjan Mar Hauksson from Nordic eMarketing

Seth Godin speaking in Iceland on the 29th of November

Exciting times for marketing people in Iceland as Seth Godin will be speaking on an ÍMARK event on the 29th of November. This upcoming marketing event in Iceland is hosted by The Icelandic Marketing Association (ÍMARK) and is to feature Seth Godin the author of the bestselling books Linchpin and Free Prize Inside. There is much to look forward to as this is the first time Seth comes to speak in Europe for over two years. Read more »

Optimize Your Web as a Word Cloud

Optimize Your Weba as a word-cloudThis is how Optimize Your Web looks as a word cloud – I am happy that the word Happy gets such a prominence as I am generally a happy person :-)

There are also words like “Enjoy” and “Think” there, both words that I like. Kind of worthless post but made me wonder about what I write and the words I use to write it.

How has wireless technology changed how you live your life?

Flying back from the SES conference in San Francisco and logged in on the Internet and justed finished reading a Times Magazine Article baring the same name as this post and it got me wodering about how it has really impact me. Around the world it looks like most are happy with it helping them being in contact with friends and familly. In the USA 29% said that theur wireless device is always the first and last thing they look at. I guess I fall under that category, but I am also really happy that it helps me be in contact with my familly when I am travelling. One thing that struck me when reading the data was that 79% of the Chinese are mostly happy that they get the latest news, are they not in contact with their familly? Must be. The Koreans gently reminded me the it might be good to shut it down once in a while and observe the world (48%). Enjoy life and remember to breath.