Content connection method for content marketing

Optimize Your Weba as a word-cloud

The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational relation. Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.

Content marketing is about the bottom line of driving profitable customer action

Content Connection Method for Content Marketing

What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have…

#RIMC15 looking really good

RIMC 2015 Reykjavik Internet Marketing Conference #RIMC15

Reykjavik Internet Marketing Conference or RIMC is again attracting international speakers. These includes industry experts such as Alex Moss, Michael Bonfils and Bas van den Beld to mention few. The conference will also host some great brands from both sides of the table when it comes to digital marketing these include Unruly, SMFB Engine, Untold…

Last week Linkdex published an e-book, SEO Now 2015

SEO Now 2015

SEO Now 2015 is a follow up on the e-book from 2014 and this year our own Kristján Már Hauksson is one of the authors. SEO Now 2015 features commentary from 25 prominent figures, including Eric Enge, Julie Joyce, Mike Grehan, Bill Hunt and Bill Slawski, plus brands including AOL, Expedia, The Home Depot, and TD Bank…

It’s time for the tourism industry to go green

Travel industry report for 2014

The power of digital: I recently saw an article on Icenews titled “Hotel sustainability TripAdvisor rating being pushed by Norwegian ecotourism campaign” and it got me thinking about the power that TripAdvisor actually has on environmental issues. (Update TripAdvisor seems to have come back and answered Icenews). Anyway, here are my thoughts: With more and…

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