Successful Video Marketing for your business: With the popularity of such sites as YouTube and Vimeo and other that are more regional sites such as Nico Nico Duca in Japan and Youku in China, it is evident that videos do play an important role in promoting a product or a service. Indeed online videos are proving to be the fastest way for business organizations to spread a word about their offerings in a creative manner. The videos help to bring a more personal interaction between the customers and the business. The mix of visual effects and sounds helps to capture audience attention effectively.
The delivery of useful information to the target audience becomes fast and simple with online videos. It is well understood that ‘a picture is worth a thousand words’ but when the right animation and sounds are also added to these pictures, it may be worth a million for the business. A good online video can enhance brand reputation and give a special identity to the business. It may be to describe and demonstrate the functions of a product, to introduce a company, for online seminars, conferences or advertisements, an online video can attract a lot of traffic for your website. Even search engines like Google give more importance to websites with videos related to a search and give high rankings to such sites.
At present YouTube, the video search engine offered by Google is the leading online video destination and thousands of videos are uploaded on the website daily. Created in early 2005, YouTube not only allows users to upload videos but also share them on social networking websites like Facebook and Orkut. Users can also comment on the videos and show their appreciation by hitting the ‘Like’ tab. Recent stats reveal that this video search engine serves up a million views about every 90 seconds. Certainly, any business considering the video marketing strategy would like to put up an optimized video clipping on YouTube. However, for a more successful online marketing campaign, other avenues also need to be explored to reach customers via online videos.Read more »
Every media company knows that if they are not appearing on page 1 of search engine results for their news specific keywords, they are likely to be missing out on thousands of targeted visitors and potential ad revenue, whilst competitors benefit.
However, research from Majestic SEO highlight that some of Iceland’s top media organisations are failing to market themselves online, restricting their online brand reputation and visibility.
(Buzz table below is updated daily)
Only 6 out of the 8 major media organisations tested currently appear in the Majestic Million, a Buzz table, of internet sites which ranks the top million global websites according to their connections from other sites.Read more »
Stacked with conference coming up this winter. In September alone I will be speaking at three conference and have been advising on the fourth one. The conference I will be speaking at next is the SMX in New York. The session I am participating in is on the “Analytics & Conversion Track” and is called “Video Search Success Stories”.
YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). So it’s a given you’ll want to have search optimized videos on YouTube – but don’t stop there.Read more »
The internet makes marketing efforts close to 100% transparent, you can track everything you do through analytics and file reports that would make any off-line marketer jealous. But that also has a dark site as there are tools out there that can be used by your competition to track your online marketing efforts and in some cases know things that not even you know if you are not vigilant and on the guard.Read more »
I recently read a book about Quality Score entitled Quality Score in High Resolution by Craig Danuloff. The book really shed light upon the different factors that influence Quality Score calculations. This made me realize that there are currently an endless number of amature and professional blog posts that have created a lot of confusion in this area. This confusion appears to have led account managers, amatures and experts, to the conclusion that Quality Score is the enemy; however, this is not the case.
Quality Score is Google‘s way of helping the good and punishing the bad. It serves as a motivation for advertisers to create well organized and honest PPC campaigns, ensuring that there is more to online auctions than just over bidding.Read more »
I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very same keywords.Read more »
It has recently announced that I am joining the Nordic Advisory Board at the SMX Stockholm 2011 Internet marketing conference. The board and me included will be helping to pick speakers for this year’s conference in Sweden. The Advisory Board will be lead by Sara Andersson, Founder & Senior Strategist at Search Integration. with us there will be a great team that includes Anu Ilomaki, Team Lead at Google Ireland, Simon Sunden, Digital Director at Honesty, Bernt Johansson, CTO for Klikki and Mikkel deMib Svendsen, Creative Director at demib.com.
For further information can be found at http://smxstockholm.se/.
Sometimes you see strangest things on Google,like the screen shots I am showing here. When searching Iceland news on Google I found some good sites but in the advertising column Google was as they often do suggesting related results. In this case some material on Japan, the similarity between Iceland and Japan is however not much. We both like Whale meat and both countries are Islands.
We are used to Google confusing Iceland to Ireland, but Japan (personally I love the country) that is a stretch.
Gulltaggen is the Nordic countries’ and Norway’s most important event for digital marketing, communication, innovation, leadership and creativity, and is by far the best arena for sharing competence, knowledge and networking.Read more »