The internet makes marketing efforts close to 100% transparent, you can track everything you do through analytics and file reports that would make any off-line marketer jealous. But that also has a dark site as there are tools out there that can be used by your competition to track your online marketing efforts and in some cases know things that not even you know if you are not vigilant and on the guard.Read more »
I recently read a book about Quality Score entitled Quality Score in High Resolution by Craig Danuloff. The book really shed light upon the different factors that influence Quality Score calculations. This made me realize that there are currently an endless number of amature and professional blog posts that have created a lot of confusion in this area. This confusion appears to have led account managers, amatures and experts, to the conclusion that Quality Score is the enemy; however, this is not the case.
Quality Score is Google‘s way of helping the good and punishing the bad. It serves as a motivation for advertisers to create well organized and honest PPC campaigns, ensuring that there is more to online auctions than just over bidding.Read more »
I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very same keywords.Read more »
It has recently announced that I am joining the Nordic Advisory Board at the SMX Stockholm 2011 Internet marketing conference. The board and me included will be helping to pick speakers for this year’s conference in Sweden. The Advisory Board will be lead by Sara Andersson, Founder & Senior Strategist at Search Integration. with us there will be a great team that includes Anu Ilomaki, Team Lead at Google Ireland, Simon Sunden, Digital Director at Honesty, Bernt Johansson, CTO for Klikki and Mikkel deMib Svendsen, Creative Director at demib.com.
For further information can be found at http://smxstockholm.se/.
Sometimes you see strangest things on Google,like the screen shots I am showing here. When searching Iceland news on Google I found some good sites but in the advertising column Google was as they often do suggesting related results. In this case some material on Japan, the similarity between Iceland and Japan is however not much. We both like Whale meat and both countries are Islands.
We are used to Google confusing Iceland to Ireland, but Japan (personally I love the country) that is a stretch.
Gulltaggen is the Nordic countries’ and Norway’s most important event for digital marketing, communication, innovation, leadership and creativity, and is by far the best arena for sharing competence, knowledge and networking.Read more »
An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing.Read more »
Speaking at SES NYnext week on Social Media and Gulltaggen Oslo on the 12th of April on Multilingual Internet Marketing. Both events have some fantastic speakers and I am looking forward taking part. At the SES in New York I am speaking on a session called “Search, PR and the Social Butterfly” with Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising and Lisa Buyer, President & CEO, The Buyer Group. The session is being moderated by Greg Jarboe, President & Co-Founder, SEO-PR.Read more »