Welcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.
We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.
He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?
Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.
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… and the a4uexpo stands for THE Affiliate Marketing Conference and Expo where guests will learn strategies to increase their online revenue using affiliate marketing, This will also include related topics such as Search Engine Optimizing (SEO), Paid Search (PPC), Video, Mobile, PR, Cashback and the king of all topics Social Media.
Must say that I’m really excited about this event and it has a great line-up of speakers including Andy Atkins Kruger og WebCertain, Dixon Jones of Receptional, Mel Carson AdCenter Community Manager at MSN, The SEO Chick Judith ‘deCabbit’ Lewis, Joost De Valk from Onetomarket in Holland plus some 10 other great speakers.
It’s held at the ExCeL in London, see you there!