Bing Ads just updated their Terms and Conditions, the updates are effective starting today.
Here’s a summary of the changes and some additional information on why Bing made these changes:
1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.
2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.
3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.
4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.
If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.
Today Microsoft search engine Bing featured Icelandic waterfall Skógafoss on their front page. The waterfall is shown in it’s winter dress and looks fantastic. Thanks from Iceland BING!
The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers. Read more »
I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very same keywords. Read more »
Five Ways to Avoid Norwegian Prayer Syndrome
1. Make sure your content is relevant to your ad (ie. Are you speaking the same language literally and figuratively on your site as in your ad?)
2. Use your keywords on the page when possible
3. Keep your keywords in the main content of the page when using them
4. Make sure your page loads quickly
5. Show signs of trust on the landing page
What is it, this Norwegian Prayer Syndrom (or problem as some would call it)
Read about it here
An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »
Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.
It seems that Bing favors Microsoft products, the Icelandic company DataMarket has been using that name since 2007 and has had it registered since that year. Recently Microsoft announced new services that has the same name. When you search for Datamarket on Google they came number one on both Google and Bing, now it is still number one on Google (The Microsoft DataMarket nowhere to be found) but second on Bing, with the Microsoft services number one.