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Bing Ads updates their Terms and Conditions

SEO Tools

Bing Ads just updated their Terms and Conditions, the updates are effective starting today. Here’s a summary of the changes and some additional information on why Bing made these changes: 1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features…

Trends in Digital Advertising Market

The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner….

Is Organic Search Cannibalized by Paid Ads?

I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very…

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