Category Archives: Books

Free travel industry report for 2014

Travel industry report for 2014

Linkdex and State of Digital have collaborated together to produce a travel industry report for 2014. It is clear that 2014 is likely to be an important year for the travel industry so this is a must read for anybody that wants to take the industry seriously. Not only is this a good report/study but it is free to download also.

The report is a great overview of what companies in the industry are / should be doing when it comes to online.

 The full list of chapter titles and contributors can be found below:

  • Executive Summary – Bas van den Beld
  • Foreword – Kevin May
  • Introduction: Surviving ‘Google Travel’ – Jono Alderson
  • From Teletext to multi-screen: Evolution in the travel industry from 1993-present – Lee Stuart
  • ZMOT Review: Where the customer journey begins – Google Think Insights
  • The Online Travel Ecosystem Diagram
  • Educating the Expedia Affiliate Network – Martin MacDonald
  • Creating a digital experience at Thomas Cook – John Straw
  • Housetrip: Finding a place to stay in the ecosystem – Simon Dance
  • The TripAdvisor business ecosystem: Completing the virtuous circle – Alison Copus
  • Adriano Comegna Q&A
  • Kevin Gibbons Q&A
  • Honest stories: Breathing new life into online travel content – Rob Cowen
  • Searching For Inspiration in Online Travel Content – Gian Caprini, Jade Conroy
  • Gus Ferguson Q&A
  • Digital opportunities in PR: Extraordinary travel campaigns – James Brooke
  • Building relationships for brands – Andrew Whiteside
  • British Airways’ multichannel travel content – Case study
  • Daniel Bianchini Q&A
  • A persona based approach to search and integration – Stefan Hull
  • A multi-signal search strategy: Integrating offline brand values with the digital offering – Claire Mason
  • Blueclaw Q&A
  • Stephen Pavlovich Q&A
  • Inspired by Iceland: An international marketing campaign case study – Kristjan Hauksson
  • Obermutten: Global interactions on a local scale – Inspired by a post from State of Digital
  • Conclusion – Bas van den Beld
  • Final Thoughts – Linkdex

 

eBook about content marketing

The title of the eBook is “Re-think Your Content Marketing” and I am one of over 30 authors contributing to this effort lead Matt Roberts at Linkdex and his team. This is in my books an industry defining book that contains chapters from great authors like Kristjan Mar Hauksson (myself) and some good industry friends like Lee Odden, Avinash Kaushik, Bas van den Beld, Stephen Lock, Rob & Nick Garner, Matt Roberts and Kevin Gibbons to mention few.

eBook Authors Ccontent Marketing

About the eBook
“Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations. We have been talking with some great people on how marketers can innovate to stay ahead of the curve and make the most of content marketing, and we wanted to keep those conversations going and give out this free 211 page eBook. Thank you to all the below people who kindly included their opinions in this publication.” Read more »

Seth Godin speaking in Iceland on the 29th of November

Exciting times for marketing people in Iceland as Seth Godin will be speaking on an ÍMARK event on the 29th of November. This upcoming marketing event in Iceland is hosted by The Icelandic Marketing Association (ÍMARK) and is to feature Seth Godin the author of the bestselling books Linchpin and Free Prize Inside. There is much to look forward to as this is the first time Seth comes to speak in Europe for over two years. Read more »

The Book: Getting Better International Search Engine Results

It is just over a month until the book I am co-authoring with Anne Kennedy “Global Search Engine Marketing: Getting Better International Search Engine Results” is koing to be published. The publisher Que Biz-Tech is has a D-day in this Paperback next month on the 16th of February and it looks as we are going to make it. Read more »

Global Search Engine Marketing

Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows: Read more »

The book is out – Marketing online

4150413856_d5ae4ee1a9The book has been written by two authors; Gudmundur Arnar and yours truly Kristjan Mar Hauksson. Gudmundsson is an Economist from Acadia University in Canada, he graduated with an MBA from the University of Iceland. He has written numerous articles about business and marketing in magazines and papers in Iceland and is now the manager at Imarks, the union for marketers in Iceland. Now, Gudmundsson works in the marketing division of Icelandair.

I am the founder and main owner of Internet Marketing company, Nordic eMarketing.

The title of the book is Markaðssetning á Netinu,  which when translated into English means Internet Marketing. The book focuses on Iceland and the Icelandic market. For more information visit www.online.is