Category Archives: conferences

European Search Personality of the year 2014 – Kristjan Mar Hauksson

Kristjan Mar Hauksson European Search Awards Personality 2014

SMFB Engine might not have won the Grand Prix for “Best use of social with Search” at the European Search Awards held in Reykjavik Iceland last Friday, but the team did not go home empty handed as their COO Kristjan Mar Hauksson won the European Search Personality price, this is a recognition of a talented and inspiring practitioner who has revolutionized the European search industry. Kristjan Mar who also owns Nordic eMarketing gave a rousing speech were he likened his fellow Internet marketeers to digital pioneers, today’s miniature Gutenbergs as in his words “We are inventing this new wonderful new industry called Internet Marketing and we all play a role”.

From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

Some great Reykjavik Internet Marketing Conference quotes and links

“Reykjavik Internet Marketing Conference: An Extraordinary Experience“
Rand Fiskin – SEOMoz

„I loved the atmosphere, mood and networking at RIMC“
Massimo Burgio – Global Interactive

“Iceland is so beautiful and so different from anything else I have seen and experienced”
Mikkel DeMib – DeMib.com

“RIMC is one of those smaller conferences where you actually get to talk to most people and mingle more closely with the other speakers.”
Mikkel DeMib – DeMib.com

„Just WOW… Reykjavik Internet Marketing Conference #RIMC12“
Peter Handley – Director of SEO at theMediaFlow

Reykjavik Internet Marketing Conference 2013 starting to form

The tenth Reykjavik Internet Marketing Conference is starting to unfold. The date is 22nd of March next year and it is likely to be a fantastic event with some great speakers from the likes of Spotify, NFL, ESPN, Dell, Symantec, Google, Twitter, Disney and more. Read more »

Seth Godin speaking in Iceland on the 29th of November

Exciting times for marketing people in Iceland as Seth Godin will be speaking on an ÍMARK event on the 29th of November. This upcoming marketing event in Iceland is hosted by The Icelandic Marketing Association (ÍMARK) and is to feature Seth Godin the author of the bestselling books Linchpin and Free Prize Inside. There is much to look forward to as this is the first time Seth comes to speak in Europe for over two years. Read more »

Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.

Session name:
Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Session Description:
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French. Read more »

Speaking at SASCon in Manchester

Global Search Engine Marketing BookI am on a panel of speakers during a session on running a European search campaign, where his will be sharing his knowledge and vast experience on the subject. Other speakers in this session will include Andy Atkins Kruger, CEO, WebCertainGroup; GJ Bramer, GJ Bramer Web en Organisatie; and Massimo Burgio, Founder, Global Search Interactive.

All people with great knowledge on the topic and I am excited to be a part of it. I will also be signing by book “Global Search Engine Marketing” at the SASCon Conference.

Looking forward flying over and being a part of this great 5 star show.

Reykjavik Internet Marketing Conference in Asia News Iran

Reykjavik Internet Marketing Conference, RIMC 2012, was in Asia News the leading business paper in Iran.

RIMC 2012 in ASIA News

Matt Neal speaks at RIMC 2012

Matt Neal from Bright Sparx speaks at RIMC 2012.

Charles Dowd speaks at RIMC 2012

Charles Dowd interviewed at RIMC 2012.