Exciting times for marketing people in Iceland as Seth Godin will be speaking on an ÍMARK event on the 29th of November. This upcoming marketing event in Iceland is hosted by The Icelandic Marketing Association (ÍMARK) and is to feature Seth Godin the author of the bestselling books Linchpin and Free Prize Inside. There is much to look forward to as this is the first time Seth comes to speak in Europe for over two years.
Category Archives: conferences - Page 2
Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French.
I am on a panel of speakers during a session on running a European search campaign, where his will be sharing his knowledge and vast experience on the subject. Other speakers in this session will include Andy Atkins Kruger, CEO, WebCertainGroup; GJ Bramer, GJ Bramer Web en Organisatie; and Massimo Burgio, Founder, Global Search Interactive.
All people with great knowledge on the topic and I am excited to be a part of it. I will also be signing by book “Global Search Engine Marketing” at the SASCon Conference.
Looking forward flying over and being a part of this great 5 star show.