Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing.
Posted by Fanbooster on Wednesday, May 27, 2015
Category Archives: content marketing
Both from the standpoint of emotional and rational relation.
Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.
What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have also understood that there are many layers to it and the usage.
The title of the eBook is “Re-think Your Content Marketing” and I am one of over 30 authors contributing to this effort lead Matt Roberts at Linkdex and his team. This is in my books an industry defining book that contains chapters from great authors like Kristjan Mar Hauksson (myself) and some good industry friends like Lee Odden, Avinash Kaushik, Bas van den Beld, Stephen Lock, Rob & Nick Garner, Matt Roberts and Kevin Gibbons to mention few.
About the eBook
“Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations. We have been talking with some great people on how marketers can innovate to stay ahead of the curve and make the most of content marketing, and we wanted to keep those conversations going and give out this free 211 page eBook. Thank you to all the below people who kindly included their opinions in this publication.”