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B2B – Sales & Lead Generation: Who keeps moving the goalpost?

The Rearchitected Demand Waterf

The path to purchase has evolved, there is far more time spend on research and reviewing service that it is on the purchase itself. 66% of B2B buyers in the EU evaluate their providers annually and that even goes up in advanced markets such as the Nordics and the same buyers

Adobe’s Digital Intelligence Briefing is out

Its a changing world

Digital Intelligence Briefing is out - Loads of inter sting insights based on a global survey of 7000 marketing professionals and has data from 2015 to compare. The bottom line is that as 2016 dawns it is clear that the opportunities that marketers have have never been greater. Key findings include Marketers’

Interview with Kristján Már Hauksson COO at SMFB Engine

King of Content at the Content Marketing Norway

// Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing. Posted by Fanbooster on Wednesday, May 27, 2015

Content marketing is about the bottom line of driving profitable customer action

Content Connection Method for Content Marketing

What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content "Content is

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