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Free travel industry report for 2014

Linkdex and State of Digital have collaborated together to produce a travel industry report for 2014. It is clear that 2014 is likely to be an important year for the travel industry so this is a must read for anybody that wants to take the industry seriously. Not only is this a good report/study but it is free to download…

Measuring online Public Relations’ ROI and impact

‘Online public relations’ is a very powerful marketing tool that is being used widely by the majority of online marketers and business owners to influence multiple stakeholders. But what exactly makes online public relations an effective online marketing tool? How does online press release distribution result in improving a website’s ranking in major search engines?…

Infographics: Multilingual Development Process

I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic eMarketing (NeM).           Brainstorming After being briefed by the client, the NeM project team sits down and reviews the…

From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”. Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment. Solution: A multilingual multichannel strategy was created focusing on…

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