Category Archives: Content Seeding - Page 2

Infographics: Multilingual Development Process

I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic eMarketing (NeM).

Infographie Processus de développement multilingue Infographics Multilingual Development Process Infografiken Multilingualer Entwicklung prozess

 

 

 

 

 

Brainstorming
After being briefed by the client, the NeM project team sits down and reviews the assignment. We might start with a set of ideas given to us by the client as the main guideline; however, we evaluate numerous possibilities in order to give the project that unique spark. Read more »

Key factors to Influence sharing – The Psychology of Sharing

The Psychology of Sharing, how can you influence through sharing?

1. Appeal to consumers’motivation to connect with each other —not just with your brand
2. Trust is the cost of entry for getting shared
3. Keep it simple… and it will get shared… and it won’t get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency

Getting your content shared is just the beginning, E-mail is still number one.

You can find the the New York Times Insights Research below
http://nytmarketing.whsites.net/mediakit/pos/

From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

Global Search Engine Marketing Slides

Slides focusing on Europe in regards of Global Search Engine Marketing. I used these at my session in Bratislava, Slovakia when speaking at the DailyWeb Conference earlier this week.

Global Search Engine Marketing – Kristjan Mar Hauksson from Nordic eMarketing

Optimize Your Web as a Word Cloud

Optimize Your Weba as a word-cloudThis is how Optimize Your Web looks as a word cloud – I am happy that the word Happy gets such a prominence as I am generally a happy person :-)

There are also words like “Enjoy” and “Think” there, both words that I like. Kind of worthless post but made me wonder about what I write and the words I use to write it.