Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing.
Posted by Fanbooster on Wednesday, May 27, 2015
Category Archives: Facebook
Both from the standpoint of emotional and rational relation.
Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.
What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have also understood that there are many layers to it and the usage.
Has your brand recently faced drop in number of subscribers on Facebook? Well then, there is a possibility that your brand page is affected by Facebook news algorithm (Facebook’s version of Panda – I am hoping that Facebook calls their updates something cool like the Dragon Update or Black Ninja… etc…). Most of the marketers have been trying to understand this latest news feed update from Facebook and its implications.
What is Facebook News Feed?
News Feed is the center column which gets reflected on user’s profile page. This section shows latest updates, photos, videos, links, likes, app activity from your friends and pages your follow on Facebook. News Feed generally informs about latest information from who all are there in your friends list.