The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view.
Both from the standpoint of emotional and rational relation.
Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.
What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have also understood that there are many layers to it and the usage. Read more »
SEO Now 2015 is a follow up on the e-book from 2014 and this year our own Kristján Már Hauksson is one of the authors. SEO Now 2015 features commentary from 25 prominent figures, including Eric Enge, Julie Joyce, Mike Grehan, Bill Hunt and Bill Slawski, plus brands including AOL, Expedia, The Home Depot, and TD Bank Group. The eVersion (175 page eBook) of SEO Now 2015 can be downloaded for free at the Linkdex site.
So what is SEO now, in 2015? Why is organic search still so important? What does it take to be visible and be there when people need to find your brand?
Of late, moviegoers have become more active in discovering and exploring their film options depicting a longer, more planned movie research timeline. On an average, moviegoers consult about 13 sources before they make a decision which movie they must see. Even though, the number of titles released declined by 9% in 2012 vs. 2011, movie searches on Google witnessed a rise of 56% in this same period.
The Expedition to Calculate ‘Movie Magic’: The Supporting Statistics
The journey and the quest to quantify movie magic is definitely not a novel perception. For decades, pre-release film tracking has been practiced. 61% of moviegoers turn to online resources when it comes to researching a new movie, i.e. almost half are relying on online resources for valuable and useful information. With the rise in the amount of information and media influences available, there are additional factors that should be taken into consideration. Moreover, as a lot of research is conducted before moviegoers make the final decision to purchase a particular movie ticket, it is integral as well as crucial to take into account all the intermediate steps. Read more »