An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing.
Category Archives: Google - Page 2
Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.
Google Translate is fantastic and ever developing service provided by Google. My staff sometimes finds things that are to say the least strange. This is one is a good sample; when you translate from English to Icelandic the “words” Lalalalala (five times) Google will translate it as Bjork, the famous Icelandic singer. Not sure where they pull this from (maybe some funny Icelanders contributing and having fun while they are at it), but being an Icelander I can say for sure Lalalalala does not translate Björk.
If you’re only targeting certain countries in Eastern Europe and Asia this might come as a great news, you can create a longer text ad in Google now. These longer text ads are supported when targeting countries like Russia, Japan and China.
- South Korea
|Earlier settings||New settings|
|Title||25 letters / 12 characters||30 letters / 15 characters|
|Ad copy line one||35 letters / 12 characters||35 letters / 12 characters|
|Ad copy line two||35 letters / 12 characters||35 letters / 12 characters|
|Display URL||25 letters|
Longer text ads can contain up to 30 characters in the title and 76 characters in the rest of the ad text. For the display URL, standard character limits still apply.
You can create a longer text ad from the Ads tab if if you target only locations listed above.
Google Instant search – This Video tells it all. This is from the Google Instant Launch Event at the San Francisco’s Museum of Modern Art.
“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”
From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.
This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world.
The Nordic eMarketing team recently launched a new Pay Per Click campaign for the family-owned Icelandic car rental agency, Glacier Car Rental; which has already proven to be a huge success for both parties.
“We had to make those travelling to Iceland aware of us, instantly. And with Nordic eMarketing, this is exactly what happened,” said Hallfreður Emilsson, Co-owner and Marketing Manager at Glacier Car Rental.
Through Google Adwords, Glacier was able to penetrate the online marketing space within several hours, “Google boosted orders through our website by over 90%, and there is still visible growth,” commented Hallferður.
“We are really happy with the results of this campaign,” explained Haukur Jarl Kristjánsson, Project Manager and PPC Specialist at Nordic eMarketing. “Especially because this is a small, local car rental agency with very personal services, and does not have the power of the big brands behind it.”