Category Archives: Google - Page 2

Matt Cutts tells all – How to Rank number one on Google

Brilliant video showing snippets from Matt Cutts videos answering the key question we all want to know “How to Rank number one on Google?”.

Global Search Engine Marketing

Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows: Read more »

Trends in Digital Advertising Market

The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers. Read more »

Quality Score – Fair and Just

I recently read a book about Quality Score entitled Quality Score in High Resolution by Craig Danuloff. The book really shed light upon the different factors that influence Quality Score calculations. This made me realize that there are currently an endless number of amature and professional blog posts that have created a lot of confusion in this area. This confusion appears to have led account managers, amatures and experts, to the conclusion that Quality Score is the enemy; however, this is not the case.

Quality Score is Google‘s way of helping the good and punishing the bad. It serves as a motivation for advertisers to create well organized and honest PPC campaigns, ensuring that there is more to online auctions than just over bidding. Read more »

Is Organic Search Cannibalized by Paid Ads?

I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very same keywords. Read more »