Category Archives: Google - Page 2

Successful Reykjavik Internet Marketing Conference over

Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.

Google Translate Turns LaLaLaLaLa into Bjork

Google Translate is fantastic and ever developing service provided by Google. My staff sometimes finds things that are to say the least strange. This is one is a good sample; when you translate from English to Icelandic the “words” Lalalalala (five times) Google will translate it as Bjork, the famous Icelandic singer. Not sure where they pull this from (maybe some funny Icelanders contributing and having fun while they are at it), but being an Icelander I can say for sure Lalalalala does not translate Björk.

Reykjavik Internet Marketing Conference Intro Video

A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.

For more information about the Conference go to www.rimc.is/en/

Google has longer text ads for targeting Eastern Europe and Asia

If you’re only targeting certain countries in Eastern Europe and Asia this might come as a great news, you can create a longer text ad in Google now. These longer text ads are supported when targeting countries like Russia, Japan and China.

  • Azerbaijan
  • Belarus
  • Kazakhstan
  • Kyrgyzstan
  • South Korea
  • Tajikistan
  • Turkmenistan
  • Ukraine
  • Uzbekistan
Earlier settings New settings
Title 25 letters / 12 characters 30 letters / 15 characters
Ad copy line one 35 letters / 12 characters 35 letters / 12 characters
Ad copy line two 35 letters / 12 characters 35 letters / 12 characters
Display URL 25 letters

Longer text ads can contain up to 30 characters in the title and 76 characters in the rest of the ad text. For the display URL, standard character limits still apply.

You can create a longer text ad from the Ads tab if if you target only locations listed above.

Google Instant search – This Video tells it all

Google Instant search – This Video tells it all. This is from the Google Instant Launch Event at the San Francisco’s Museum of Modern Art.

Google Instant Launch Event

Google announces a new AdWords trademark policy

“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”

From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.

This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world. Read more »

Digital asset optimization beyond search – Next Generation SEO

Companies in most cases have from many digital assets that they can play with when communication their message online, simple things as annual reports in PDF’s and Power Point presentations can be optimized and made visible through either own sites and/or such services as Slide Share.

Images from the last product launch can play an essential role on Google Image search and manuals in word can lower the load on support. Not forgetting social media such as Facebook, Twitter, the Company blog, Digg and Sphinn to mention few.

Implementing Digital Asset Optimization helps the search engines notice all your online content and everything from file names to meta-tags and HTML files to PDF files and Image labelling through Google Webmaster tools plays a role when it comes to holistic usage of the Internet as a marketing and communication channel.

I will be talking about this topic a the upcoming SES San Francisco.

Successful PPC campaign for a small Car Rental

The Nordic eMarketing team recently launched a new Pay Per Click campaign for the family-owned Icelandic car rental agency, Glacier Car Rental; which has already proven to be a huge success for both parties.

“We had to make those travelling to Iceland aware of us, instantly. And with Nordic eMarketing, this is exactly what happened,” said Hallfreður Emilsson, Co-owner and Marketing Manager at Glacier Car Rental.

Through Google Adwords, Glacier was able to penetrate the online marketing space within several hours, “Google boosted orders through our website by over 90%, and there is still visible growth,” commented Hallferður.

“We are really happy with the results of this campaign,” explained Haukur Jarl Kristjánsson, Project Manager and PPC Specialist at Nordic eMarketing. “Especially because this is a small, local car rental agency with very personal services, and does not have the power of the big brands behind it.”

Click on the following link to see this PPC  case study on successfull PPC campaigns and to view other successful PPC campaigns with Google AdWords click here

Social Mention a real time search platform

I recently found this fantastic tool called Social Mention, a real time search platform.

Been playing around with it and found it to be really useful for several things but mostly to get a feel for the general buzz out there. The tools is limited when it comes to other languages out-side of English, but I am sure that it will be fixed as the tool develops.

I have tested their alert services and they work great take what Google does with their alerts little further adding sites and mentions that Google does not include. Their alert are however limited to only one delivery per day, while Google is quite dynamic and delivers material as it happens.

Verdict: Great tool, worth using and best of all it is free!

Should you serve Googlebot content-only (cloak) pages optimized for load speed?

Matt Cutts says “Nooooooo” and wishes he could come through the screen and press your ESC key and Ctrl C and Break, funny guy :-)  (he actually is).

What I how ever heard was that they are using other means that the Googlebot to look at sites and evaluate the page speed, what he does not say. I also believe that when Google comes in it’s not downloading all the images and javascripts, CSS and so on, Googlebot looks at the content so having good HTML might actually be more important than cloaking content.

According to Mr. Cutts the bottom line is that if you do serve Google one type of content and the user other, it’s cloaking and the “Noooooo” was for that reason. So don’t serve Googlebot content-only (cloak) pages optimized for load speed.