Category Archives: Google - Page 2

Google confuses Iceland and Japan

Sometimes you see strangest things on Google,like the screen shots I am showing here. When searching Iceland news on Google I found some good sites but in the advertising column Google was as they often do suggesting related results. In this case some material on Japan, the similarity between Iceland and Japan is however not much. We both like Whale meat and both countries are Islands.

We are used to Google confusing Iceland to Ireland, but Japan (personally I love the country) that is a stretch.

Five Ways to Avoid Norwegian Prayer Syndrome

Five Ways to Avoid Norwegian Prayer Syndrome

1. Make sure your content is relevant to your ad (ie. Are you  speaking the same language literally and figuratively on your site as in  your ad?)

2. Use your keywords on the page when possible

3. Keep your keywords in the main content of the page when using them

4. Make sure your page loads quickly

5. Show signs of trust on the landing page

What is it, this Norwegian Prayer Syndrom (or problem as some would call it)

Read about it here

Article in the annual Baidu Magazine

An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »

Successful Reykjavik Internet Marketing Conference over

Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.

Google Translate Turns LaLaLaLaLa into Bjork

Google Translate is fantastic and ever developing service provided by Google. My staff sometimes finds things that are to say the least strange. This is one is a good sample; when you translate from English to Icelandic the “words” Lalalalala (five times) Google will translate it as Bjork, the famous Icelandic singer. Not sure where they pull this from (maybe some funny Icelanders contributing and having fun while they are at it), but being an Icelander I can say for sure Lalalalala does not translate Björk.

Reykjavik Internet Marketing Conference Intro Video

A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.

For more information about the Conference go to www.rimc.is/en/

Google has longer text ads for targeting Eastern Europe and Asia

If you’re only targeting certain countries in Eastern Europe and Asia this might come as a great news, you can create a longer text ad in Google now. These longer text ads are supported when targeting countries like Russia, Japan and China.

  • Azerbaijan
  • Belarus
  • Kazakhstan
  • Kyrgyzstan
  • South Korea
  • Tajikistan
  • Turkmenistan
  • Ukraine
  • Uzbekistan
Earlier settings New settings
Title 25 letters / 12 characters 30 letters / 15 characters
Ad copy line one 35 letters / 12 characters 35 letters / 12 characters
Ad copy line two 35 letters / 12 characters 35 letters / 12 characters
Display URL 25 letters

Longer text ads can contain up to 30 characters in the title and 76 characters in the rest of the ad text. For the display URL, standard character limits still apply.

You can create a longer text ad from the Ads tab if if you target only locations listed above.

Google Instant search – This Video tells it all

Google Instant search – This Video tells it all. This is from the Google Instant Launch Event at the San Francisco’s Museum of Modern Art.

Google Instant Launch Event

Google announces a new AdWords trademark policy

“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”

From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.

This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world. Read more »

Digital asset optimization beyond search – Next Generation SEO

Companies in most cases have from many digital assets that they can play with when communication their message online, simple things as annual reports in PDF’s and Power Point presentations can be optimized and made visible through either own sites and/or such services as Slide Share.

Images from the last product launch can play an essential role on Google Image search and manuals in word can lower the load on support. Not forgetting social media such as Facebook, Twitter, the Company blog, Digg and Sphinn to mention few.

Implementing Digital Asset Optimization helps the search engines notice all your online content and everything from file names to meta-tags and HTML files to PDF files and Image labelling through Google Webmaster tools plays a role when it comes to holistic usage of the Internet as a marketing and communication channel.

I will be talking about this topic a the upcoming SES San Francisco.