Category Archives: Google - Page 4

Reykjavik Internet Marketing Conference Intro Video

A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.

For more information about the Conference go to www.rimc.is/en/

Google has longer text ads for targeting Eastern Europe and Asia

If you’re only targeting certain countries in Eastern Europe and Asia this might come as a great news, you can create a longer text ad in Google now. These longer text ads are supported when targeting countries like Russia, Japan and China.

  • Azerbaijan
  • Belarus
  • Kazakhstan
  • Kyrgyzstan
  • South Korea
  • Tajikistan
  • Turkmenistan
  • Ukraine
  • Uzbekistan
Earlier settings New settings
Title 25 letters / 12 characters 30 letters / 15 characters
Ad copy line one 35 letters / 12 characters 35 letters / 12 characters
Ad copy line two 35 letters / 12 characters 35 letters / 12 characters
Display URL 25 letters

Longer text ads can contain up to 30 characters in the title and 76 characters in the rest of the ad text. For the display URL, standard character limits still apply.

You can create a longer text ad from the Ads tab if if you target only locations listed above.

Google Instant search – This Video tells it all

Google Instant search – This Video tells it all. This is from the Google Instant Launch Event at the San Francisco’s Museum of Modern Art.

Google Instant Launch Event

Google announces a new AdWords trademark policy

“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”

From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.

This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world. Read more »

Digital asset optimization beyond search – Next Generation SEO

Companies in most cases have from many digital assets that they can play with when communication their message online, simple things as annual reports in PDF’s and Power Point presentations can be optimized and made visible through either own sites and/or such services as Slide Share.

Images from the last product launch can play an essential role on Google Image search and manuals in word can lower the load on support. Not forgetting social media such as Facebook, Twitter, the Company blog, Digg and Sphinn to mention few.

Implementing Digital Asset Optimization helps the search engines notice all your online content and everything from file names to meta-tags and HTML files to PDF files and Image labelling through Google Webmaster tools plays a role when it comes to holistic usage of the Internet as a marketing and communication channel.

I will be talking about this topic a the upcoming SES San Francisco.