Google is giving 20.000.000 USD to charities, as the year 2010 will be very hard on charities Google is giving some 20 million USD to various charities. On the list they are sending out (Current list of intended recipients) there are some 30+ charities such as
Boys and Girls Clubs
CARE, Mothers Matter
World Wildlife Fund, Natural Capital Project
African Institute for Mathematical Sciences
Been looking at a way to compare Google Analytics and Yahoo Web Analytics and was pointed towards a post at Insightr. Little bit like them my company helps clients using various analytics tools and like them we are constantly being asked about the difference between them.
Nordic eMarketing has been working with Google Analytics for a long time as well as being a pioneer member of the Yahoo Web Analytics Consultant Network (YWACN), we were a part of the first patch selected. Our Analytics clients use a mixture of Google Analytics, Omniture Site Catalyst, WebTrends, Teljari (Local player) and Yahoo Web Analytics, with the majority of new businesses adopting either GA or YWA.
Here is a great article on this matter, Should you go Google or Yahoo?
Since last summer, Google has changed its algorithm so that search results now automatically include relevant local results. For many businesses this is an important feature that can increase the amount of visitors to their web site and also the overall awareness of their website without paying for it.
If your services or products are listed on Google Map, your businesses offers, that are relevant to a special area of searched keyword, will be listed on page one above the first regular result. People will also see the exact address of you businesses and users’ reviews about your products and services. Read more »
Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam.
Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam. Read more »
Google has finally lifted the lid on its search engine update, nicknamed “Caffeine” by those closest to it. The new engine will be replacing old faithful and should be much quicker that “old” Google and start showing real time results. This could bring Bing back in the shade and Twitter becomes a second runner up. These updates should secure Google as the dominant search engine. Read more »
Yes, sir, here is a scenario: “The top result is now pointing to some proxy redirect page. Our website itself has not been hacked. It is just the Google search results are hijacked! But the damage is done.”
This has been recently confirmed by Google’s John Muller and according to him the Google team is working hard to deal with the problem but it might still be some time until it’s fully fixed and visible in all Google data-centers. Source: Google Webmaster Help
Air France Google Trends
One of the most dynamic ways of communicating to the masses ASAP is through Google PPC, a great sample of that is the crash of the Air France Airbus plane flying from Brazil to France. The plane goes down after 300 KM and news start to spread.
As a part of an PR crisis strategy Air France should have gone out and paid for customized message for their brand search, dealing with questions like; Is it safe to fly with Air France’ and/or How can I find information about the crash?
Using the same method, Airbus could have dealt with people frighten to fly with Airbus planes, answering questions like is flying with Airbus planes save?
As one of those that fly frequantly but are not comfortable flying I was one of the first looking for anwers like the above and I do belive that I was not the only person. Check Google Trends http://www.google.com/trends?q=air+france&ctab=0&geo=all&date=mtd&sort=0 to back my case.