Great creative is your most powerful opportunity. - Creative quality impact range +/- 80% - Media targeting impact range +/- 20% It is as simple as that.
Marketing activates, such as campaigns, expos and newsletters as a sample create awareness. Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,
Finding new ways for leadership and creative cooperation. Please think about the following: 1. What are the challenges for agencies and customers - competence-wise and as organizations? 2. Leaders from an analogue world - how do they cope in the digital world? 3. What will agencies look like, how willagencies and customers cooperate? 4.
Rob Walk, CEO, Digital Innovation Group has made these for 2016 1) The Programmatic industry is ever-evolving with the major platforms culling the smaller publisher sites in an attempt to curtail click-fraud and increase publisher CPMs. Expect to see a two-tier market evolving with challenger platforms addressing the smaller markets with