Category Archives: Internet Marketing

Content connection method for content marketing

Content Connection Method for Content MarketingThe Content Connection Method is used to connect topics to brands/products from a consumer/company point of view.

Both from the standpoint of emotional and rational relation.

Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.

Content marketing is about the bottom line of driving profitable customer action

Content Connection Method for Content Marketing

What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have also understood that there are many layers to it and the usage. Read more »

Last week Linkdex published an e-book, SEO Now 2015

SEO Now 2015SEO Now 2015 is a follow up on the e-book from 2014 and this year our own Kristján Már Hauksson is one of the authors. SEO Now 2015 features commentary from 25 prominent figures, including Eric Enge, Julie Joyce, Mike Grehan, Bill Hunt and Bill Slawski, plus brands including AOL, Expedia, The Home Depot, and TD Bank Group. The eVersion (175 page eBook) of SEO Now 2015 can be downloaded for free at the Linkdex site.

So what is SEO now, in 2015? Why is organic search still so important? What does it take to be visible and be there when people need to find your brand?

It’s time for the tourism industry to go green

Dear TripAdvisorThe power of digital: I recently saw an article on Icenews titled “Hotel sustainability TripAdvisor rating being pushed by Norwegian ecotourism campaign” and it got me thinking about the power that TripAdvisor actually has on environmental issues. (Update TripAdvisor seems to have come back and answered Icenews). Anyway, here are my thoughts:

With more and more of us flying across the globe to bask in the sun on some tropical beach, or take selfies in front of the Eiffel tower the burden on the environment from the tourist industry is becoming too much to ignore. We all like a holiday in luxury hotel don’t we, but at what cost? And how can we be responsible travellers, committed to minimising our carbon footprint? Read more »

YouTube: The Viral Perspective

Speaker:

Matthias
Content creator
YouTube
Matthias creates content for Google funded super-channels, his own successful channel, and specializes in integrating branding into his products. He was one of the first content creators on the new DreamWorks owned AwesomenessTV YouTube super-channel. His content has received millions of views on the AwesomenessTV channel and is regularly aired on Nickelodeon television. He was an agent for the 2013 Ford Fiesta marketing promotion, the “Fiesta Movement” and won ‘Best Cinematography’ for his Fiesta brand integrated commercial. Ford uses his content regularly in advertising across the web. Since starting YouTube content creation less than two years ago, he has garnered over 30 million collective views across youtube with over 140,000 subscribers.


Looking back 20 years, someone like John MacClane (Die Hard) connected with viewers because he was an average Joe being the hero. This is exactly what YouTube is, for everyone. YouTubers are real people – accessible and likable. Advertising is also much cheaper – not just PPC based ads but connecting to YouTubers to advertise within their own videos. These costs are so much lower than something such as TV.

YouTube is often looked at as unmanageable. It moves much faster than any other visual medium. Not enough companies see the company-consumer relationship within a YouTube video by a trusted YouTuber. As well as this, these YouTubers have a massive social presence on other networks such as Twitter, Facebook, Vimeo and Google+. Ads integrarted into videos are much more influencial, such as Ford:

Fiestas were given to 100 influencial YouTubers in order to make content and it really worked. YouTubers are also the best collaborators. These videos can then be used in paid ads without additional production costs. Here’s another for the launch of the iPhone 5S, including an interview with Lorem Ipsum:

There’s a lot of content but most of it sucks. The video above took 4 days and 0 budget and has now attracted 5.5m views. Spend more time on writing the content rather than producing it. There’s always going to be anomalies such as Harlem Shake and Gangnam Style – but they were extremely engaging. It created remixes and more content was produced off the back of it – which is extremely powerful. Unless you push it it’s going to fall flat on its face.

The reason why hesitation is bad news is relevancy. Timing is everything and someone WILL beat you to it.