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B2B: Mixing Marketing Activities, MAS and CRM thinking

Multi-Touch Revenue Attribution

Marketing activates, such as campaigns, expos and newsletters as a sample create awareness. Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,

Speaking at SMXL Milan

SMXL Milano

I will be joining some great bunch of people talking at SMXL Milan in November this year at the MiCo - Milano Congressi. Its a massive three day event hosted by Business International  and chaired by two good friends of mine Sante Achille (@sjachille) and Massimo Burgio (@massimoburgio), both guy's

Slide: Digital Leadership Development – The Transformation

Digital Leadership The Transformation

Finding new ways for leadership and creative cooperation.  Please think about the following: 1. What are the challenges for agencies and customers - competence-wise and as organizations? 2. Leaders from an analogue world - how do they cope in the digital world? 3. What will agencies look like, how will agencies and customers cooperate? 4.

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