Rob Walk, CEO, Digital Innovation Group has made these for 2016 1) The Programmatic industry is ever-evolving with the major platforms culling the smaller publisher sites in an attempt to curtail click-fraud and increase publisher CPMs. Expect to see a two-tier market evolving with challenger platforms addressing the smaller markets with
Internet Marketing
Digitalization of Marketing in Oslo 2015
Digitalization of Marketing is taking place in Oslo on the 29th of October in Oslo. The conference host great speakers from Lloyds Bank, Google, Vendemore, Unruly, State of Digital, Fanbooster, Verve Search, Opera Software, SMFB Engine and more. More information on the event the Digitalization of Marketing home page (In Norwegian)
#RIMC 16 on its way – Digitalization of Marketing
Yet again attracting international speakers Reykjavik Internet Marketing Conference or RIMC (#RIMC16). This year we have great speakers lined up from Hotels.com, SMFB Engine, Lloyds Bank and more. As before, the 2106 conference is highly recommended for any business person, corporate or small enterprises, engaged with digital marketing, including social media, content
Content connection method for content marketing
The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational relation. Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or
