Now, switching over to the Search and Display track in hall 4, Cederic Chambaz is explaining the ethos behind Bing.
Microsoft’s latest foray into the search market in opposition to Google, Cederic explains how Bing is not trying to replicate Google, but rather offer something completely different. Read more »
In the afternnon keynote presentation, Search and Display Focus – Alain Heureux, President & CEO IAB Europe covers the vital topic of data protection online and the ways to regulate and protect the use of informaion online in a way that protects privacy at the same time as allowing freedom for the individual user as well as the advertiser. Read more »
The next session in the social media track is called social marketing goes mobile and concern how people are now interacting with the internet instantly and everywhere via their mobile phones.
The first speaker in this seminar is Cindy Krum from MobileMoxie. Cindy starts by linking mobile social media to Maslow’s famous hierarchy of needs – as it has been used for safety, social interaction and many of the other basics of all our lives. Read more »
The great thing about RIMC 2011 is that there are two tracks running simultaneously. Following the first session, there are now two choices for guests. In hall 2 we have “Is social media all you need” and in hall 4 the subject will be in-house SEO Read more »
Rick Kelley is today’s first speaker. Rick is Facebook’s Head of Mid Market Sales EMEA and has started his keynote speech by explaining the massive changes that have taken place since the very first banner ad appeared on the internet in 1994.
It is not just the internet that has changed since then either: physical brands like Crest toothpaste are tapping in to the web in a way that was not even possible in the pre-Facebook age. Read more »
The 8th annual Reykjavik Internet Marketing Conference is now underway with Ingvar Hjálmarsson currently giving the opening speech.
Ingvar has also been honoured with the title of Icelandic Internet Personality of the Year — the first time RIMC has awarded the prize. Congratulations to him!
Ingvar is giving a very informative and funny opening speech from his position as the founder and face of mbl.is — Iceland’s most popular website by far.
Nordic eMarketing study done this year has yielded that it’s better to use short female names when growing link equity through link requesting or asking for link exchange. Over the past 8 months we have been doing tests with female and male names when link requesting and found that when using names like Elisa Turner or Joanne Willow we getter better acceptance than using names like Charlie Houlton or Chris Arne.
Same tests have also told us that using localized names works better when focusing on none English speaking countries. The difference can dramatic but also seems to fluctuate between sectors/verticals as we have found short manly names work better in the B2B steel industry. Bottom line, if you are going in as a link requestor use short female names and localize them if you are leaving the comfort zone of English. Word of caution don’t overdo it Erin Cock for example did not work well.
One of my favourite SEM tools through the years has been the Internet Archive Wayback Machine, it’s provided insight into sites of the past, content, look and feel and I have even been able to retrieve content from crashed sites using their services. Now this great tool has got a well due make-over and is looking good. The GUI and the way that they have made it more simple to use is fantastic, I have however experienced some data collection problems with the screens only showing me the word “soon…” with three dots behind it.
Matt Cutts says “Nooooooo” and wishes he could come through the screen and press your ESC key and Ctrl C and Break, funny guy :-) (he actually is).
According to Mr. Cutts the bottom line is that if you do serve Google one type of content and the user other, it’s cloaking and the “Noooooo” was for that reason. So don’t serve Googlebot content-only (cloak) pages optimized for load speed.