Category Archives: Internet Marketing - Page 3

From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

How has wireless technology changed how you live your life?

Flying back from the SES conference in San Francisco and logged in on the Internet and justed finished reading a Times Magazine Article baring the same name as this post and it got me wodering about how it has really impact me. Around the world it looks like most are happy with it helping them being in contact with friends and familly. In the USA 29% said that theur wireless device is always the first and last thing they look at. I guess I fall under that category, but I am also really happy that it helps me be in contact with my familly when I am travelling. One thing that struck me when reading the data was that 79% of the Chinese are mostly happy that they get the latest news, are they not in contact with their familly? Must be. The Koreans gently reminded me the it might be good to shut it down once in a while and observe the world (48%). Enjoy life and remember to breath.

MajesticSEO roles out new changes to their services

MajesticSEO new tracking reports (next week): Unlike the Backlink history checker, which tracks every website’s link count all the time anyway, this report will only start tracking URL, website or domain (your choice) when you start asking us to do so.

This is great because MajesticSEO can include more variables in the tracking. Trust Flow and Citation flow side by side will be the default and three other metrics as well, which can also be seen in tabular form and exported to csv. The dashboard then shows at a galnce what is happening from day to day.

Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.

Session name:
Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Session Description:
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French. Read more »

Online Advertising and Attribution Reporting

Before the advent of sophisticated digital and online technologies, tracking of marketing campaigns was easier. Television, newspapers, magazines and radio were primary media channels and when consumers came directly to a store or ordered from a catalogue, it was simple to trace their purchase path. With a proliferation of technologies, customers now reach sellers through a myriad of sources – organic search, PPC, social media, email campaigns, media partner sites, QR codes, TV ads, group buying sites and display ads. In this era, therefore, attribution reporting is used by marketers to comprehend the miscellaneous touch points that customers have with their brand.

Instead of focusing on the last click – the click that brings conversions, such as a customer signing up for newsletters or finalizing a shopping cart purchase – attribution reporting assigns partial values to various and overlapping marketing touch points that customers interact with during the sales process as they move from awareness through to conversion. While statistics show that paid search advertising and search engine optimization still have a major share of online marketing budgets, customers also get influenced by a combination of social mentions, display ads, offline marketing, promo codes and traditional marketing channels, such as TV and Radio. Read more »

Microsoft’s Phil Greenwood talks at RIMC 2012

Here’s a video of Phil Greenwood at RIMC 2012.

Matt Neal speaks at RIMC 2012

Matt Neal from Bright Sparx speaks at RIMC 2012.

Charles Dowd speaks at RIMC 2012

Charles Dowd interviewed at RIMC 2012.

Integration of Marketing Channels

I recently wrote a post on State of Search about the Integration of Marketing Channels – Here is a shorter version for you to read over.

With the technology changing by the minute, consumers today have a wide range of options when it comes to gaining information and purchasing the products and services that they need. No doubt the Internet is the latest and at present the most popular and convenient medium for marketing, advertising and even purchasing products. From placing an order for food from a restaurant to booking an airline ticket, there are multifarious products and services that are bought online every day. At the same time there are customers who still prefer more conventional methods when it comes to their purchases. They may prefer to call a company or simply visit a brick and mortar store to buy products. To connect with these characteristically ‘offline customers’ a business may have to use channels such as TV, newspapers, Yellow Pages and direct mail for advertising and marketing. Read more »

Information Filter Bubble – The Limitations for Search Results on the Internet

Filter Bubble is a concept developed by Internet activist Eli Pariser in his book by the same name. This was used to describe the phenomenon in which websites use algorithms to selectively guess what information a particular user might like to see based on the information pertaining to the user such as location, past click behavior, and search history.

Facebook displays things you ‘Like’ or prefer to read on friends’ pages, Google personally tailors your search queries, and Yahoo News and Google News customize the news for you. Read more »